LiNing 8th Gen Flagship Store by Yingtao Xu

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DESIGN DETAILS
DESIGN NAME:
LiNing 8th Gen

PRIMARY FUNCTION:
Flagship Store

INSPIRATION:
In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.

OPERATION / FLOW / INTERACTION:
The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.

PROJECT DURATION AND LOCATION:
The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The store's area is 2049 sqm.

TAGS:
Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear

RESEARCH ABSTRACT:
The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.

CHALLENGE:
The challenge for this project was to design a flagship store that was not cliched and still felt relatable.

ADDED DATE:
2020-08-21 03:23:49

TEAM MEMBERS (2) :
Designer: Xu Yingtao and Designer: Yu Danfeng

IMAGE CREDITS:
Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.

Visit the following page to learn more: http://en.lining.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Li Ning (China) Sports Goods Co., Ltd.

PROFILE:
Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its founder and namesake, the champion gymnast Mr. Li Ning. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics – historically one of the West’s rare portals into authentic Chinese culture. This modest intention has, almost 30 years later, led to the rise of a global sport pioneer that resides at the forefront of 21st-century design and technology while celebrating its own, storied past. Consequently, Li-Ning explores the tensions between past and future, man and nature, flexibility and strength. Yet it is ultimately driven by the boundless potential of the human body. As a world-class gymnast with 106 gold medals, Mr. Li, himself, is testament to this. His most singular achievements include winning six out of seven gold medals at the Sixth World Cup Gymnastic Competition in 1982, earning him the nickname “The Prince of Gymnastics.” In 1984, Mr. Li won three gold medals, two silver, and one bronze to become the most honored athlete at the 1984 Summer Olympic Games, held in Los Angeles. In 1999, the World Sports Correspondent Association named him among the “World’s Most Excellent Athletes” of the 20th century. More recently, Mr. Li lit the torch at the 2008 Summer Olympic Games, held in Beijing. Coupled with this, innovation is also essential to the development of the Li-Ning brand and its products. By driving perpetual research and development, Li-Ning is able to offer the most forward-thinking products, experiences, and services, while using cut-through technologies and materials.

NOMINATION DETAILS

Lining 8th Gen Flagship Store by Yingtao Xu is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Yingtao Xu is also kept secret. This information will also be available later.
AWARD DETAILS

Lining 8th Gen Flagship Store by Yingtao Xu is Winner in Interior Space and Exhibition Design Category, 2020 - 2021.



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