This is a personal Brand Strategy and Identity Project. BlackDrop is a chain of stores and brand that sells and distributes coffee. BlackDrop is a personal project initially developed to set the tone and creative direction for personal freelance creative business. This Brand Identity has been created for the purpose of positioning Aleks as a trusted brand consultant in the startup community. BlackDrop stands for a slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.

After graduating at the Faculty of Architecture in Belgrade, Aleks Brand starts to experiment with different creative fields. After working as an architect for a year, he was introduced to a startup community which he becomes a part of and decides to give it a chance and build his own startup. He didn't go far from creative industries by building a platform for virtual reality movies and experimenting with what's beyond the physical space regarding his architectural practice. This startup makes it to the final of the Best Business Idea in Belgrade in 2018. After learning about creative business and creating business in the startup ecosystem Aleks takes the next step of his creative journey-fashion. The goal was to build a clothing brand from scratch. It took 3 months to create AW collection which ended up participating in the Balkan Art Fashion Event as an experimental womenswear brand that examines the non-use/unused value in the space between the stage and contemporary clothing. The collection was used in music videos by some of the biggest pop musicians in Balkan. After learning by making mistakes, the next step was to work with as many startups and creatives as possible and share knowledge and ideas in order to expand the experience and learn from others. The way to do it was to start a freelance business. That's when Aleks starts to work as a brand strategist and focuses on helping startup companies all around the globe to come up with strategies that will accelerate their growth. Depending at what stage they are, startups would work with Aleks on developing different brand strategies in order to get to the next stage. Some of the clients include thought leaders anywhere from sales to bio pharmacy and longevity industry. Right now Aleks runs Design Sprints developed at Google to help founders and CEOs around the globe in compressing months of time into a single week using design thinking methodologies.

Aleks Brand is a freelance brand strategist. He works with clients around the world and helps them establish their brands and improve their businesses. Aleks mostly works in the startup industry focusing on tech companies and personal brands. Blackdrop is a personal project. This brand has been developed in order to set the direction for future works. Blackdrop stands for a successful and creative startup brand.