BlackDrop Brand Identity by Aleks Brand

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DESIGN DETAILS
DESIGN NAME:
BlackDrop

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a personal Brand Strategy and Identity Project. BlackDrop is a chain of stores and brand that sells and distributes coffee.

OPERATION / FLOW / INTERACTION:
BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.

PROJECT DURATION AND LOCATION:
1 month, Belgrade

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Adobe Creative Suite

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
coffee, tech, startup, black, simple logo

RESEARCH ABSTRACT:
The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.

CHALLENGE:
Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.

ADDED DATE:
2020-02-28 22:22:06

TEAM MEMBERS (1) :
Aleks Brand

IMAGE CREDITS:
Aleks Brand, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Aleks Brand

PROFILE:
Aleks Brand is a freelance brand strategist. He works with clients around the world and helps them establish their brands and improve their businesses. Aleks mostly works in the startup industry focusing on tech companies and personal brands. Blackdrop is a personal project. This brand has been developed in order to set the direction for future works. Blackdrop stands for a successful and creative startup brand.

NOMINATION DETAILS

Blackdrop Brand Identity by Aleks Brand is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Aleks Brand is also kept secret. This information will also be available later.
AWARD DETAILS

Blackdrop Brand Identity by Aleks Brand is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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