The pixelate effect typeface is the most interesting detail on this bottle. Characters are split out and designed separately, each stroke standing for a different building block, in which pop art is endowed with childish fun. The flexibilities of pixels or building blocks will provide a wide range of applications and combinations. Building blocks and pixels are important graphics representing methods. This kind of illustration may help this product to achieve more effective communication with young consumers.

Jianlibao was the leading producer of carbonated beverage in 1980s. When the time came into 2000s, new beverage brand impacted Jianlibao deeply. But Jianlibao Still owns the largest factory and the most complete equipment in China.