Profile: Lance Francisco

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About Lance Francisco : Lance Francisco is an art director and designer based in Shanghai with 10 years of experience under his belt. His career started in the Philippines and it eventually lead him to Shanghai. Lance’s exposure to various multinational and global accounts has honed his skills in providing his clients creative and successful 360 marketing solutions. He has created campaigns for numerous notable brands such as Pepsi, Snickers, Castrol, Greenpeace, Bose, and Netflix, which have been recognized in international award shows like The One Show, Clio, Spikes Asia, AdStars, and Effies APAC. He has also won two major international young creative competitions. He won a Cannes Young Lions competition hosted in partnership with Google in 2017, winning over 100+ entries across the globe. And because of that, he was chosen by Google as their Cannes Young Lion representative for film in the same year. And in 2019, as a representative of the Philippines, his team won bronze in the Cannes Young Lions digital competition - besting over 47 of the top tier young creative teams around the world. His work is a testament to his ability to transform brands and inspire global audiences through visionary creativity.
STATEMENT OF ART:
Design, as Steve Jobs beautifully put it, is not just about how it looks, but how it works. It is fundamentally about being human-centric in problem-solving. It's the art of finding creative solutions that enhance our lives, whether through user-friendly interfaces, functional products, or compelling visuals.

ORGANIZATION:
PepsiCo

EDUCATION:
2013, Advertising Management, BS, De La Salle University, MANILA/PHILIPPINES

EXPERIENCE:
2021-Present, Design Manager Brand Experience, PepsiCo, SHANGHAI/CHINA.
2019-2021, Senior Art Director, Ogilvy Shanghai, SHANGHAI/CHINA.
2018-2019, Senior Art Director, J. Walter Thompson, MANILA/PHILIPPINES.
2016-2018, Art Director, Publicis JimenezBasic, MANILA/PHILIPPINES.
2014-2016, Art Director, BBDO Guerrero, MANILA/PHILIPPINES.
2013-2014, Graphic Designer, Toy Communications Advertising, MANILA/PHILIPPINES.

EVENTS:
2019, Cannes Lions, Young Lions Digital Country Representative, Cannes Lions International Festival of Creativity, CANNES/FRANCE.
2017, Cannes Lions, Young Lions Film Google Representative, Cannes Lions International Festival of Creativity, CANNES/FRANCE.

AWARDS:
2023, Finalist in the Art & Design Category, Fast Company World Changing Ideas.
2023, Winner in the Food and Beverage Category, Business Innovation Award.
2023, Silver, Spark Awards.
2023, Silver in Circular Economy & Waste Reduction Design Category, A’ Design Award.
2023, Best in PET, InnoBev Awards.
2023, Gold in Sustainable Packaging, Hermes Awards.
2023, Winner, Annual Communicator Awards.
2022, Merit, The One Show 2022 (Print – Craft, Photography).
2022, Bronze, Spikes Asia 2022 (Outdoor) for GANZI DISTRICT, SICHUAN.
2022, Bronze, Spikes Asia 2022 (Outdoor) for NANXIONG DISTRICT, GUANGDONG.
2022, Bronze, Spikes Asia (Outdoor) for NUERJIA CANYON, XINJIANG.
2022, Bronze, Spikes Asia (Outdoor) for YANGSHUO MOUNTAIN, GUILIN.
2022, Finalist, The One Show (Out of Home – Craft, Photography).
2022, Finalist, The One Show (Print – Posters, Single).
2022, Finalist, The One Show (Print – Posters, Series).
2022, Finalist, The Clio Awards (Out of Home - Poster).
2022, Finalist, The Clio Awards (Print & Out Of Home Craft - Photography).
2021, Bronze, Clio Awards (Print & Out Of Home Craft).
2020, Merit, The One Show (Magazine – Campaign).
2020, Merit, The One Show (Posters – Campaign).
2020, Merit, The One Show (Craft – Photography).
2019, Bronze (Country’s first in the category), Cannes Young Lions Digital (global).
2019, Gold, Cannes Young Lions Philippines.
2017, Google Representative, Cannes Young Lions Film (global).
2017, Gold, Cannes Young Lions Bumper Hack Competition (global).
2016, Gold, Ad Stars (Promo).
2017, Feature, Campaign Brief’s THE WORK.
2017, Finalist, APAC Effie Awards.
2016, Finalist, Spikes Asia (Media).
2019, Silver, Adobo Design Awards Asia (Press &Poster).
2017, Bronze, Adobo Design Awards Asia (Illustration).
2017, Silver, Kidlat Awards (Creative Use of Media).
2017, SIlver, Kidlat Awards (Promo & Activation).
2016, National Winner & People’s Choice, E. Zobel DIWA (Public Service) Competition.

PRESS APPEARANCES:
2019, Lance Francisco Cannes Lions, Adobo Magazine, https://www.adobomagazine.com/global-news/cannes-l
ions-2019-lance-francisco-and-zachary-lim-of-jwt-t
o-represent-the-philippines-in-the-young-lions-cyb
er-competition/
2019, Lance Francisco Cannes Lions, Adobo Magazine, https://www.adobomagazine.com/global-news/cannes-l
ions-2019-lance-francisco-zachary-lim-of-jwt-manil
a-wins-bronze-at-young-lions-cyber-competition/
2017, Lance Francisco Google Global Young Lions, Adobo Magazine, https://www.adobomagazine.com/uncategorized/breaki
ng-young-pinoy-creative-wins-at-young-lions-bumper
-hack-competition/
2017, Lance Francisco Google Global Young Lions, Google, https://agency.googleblog.com/2017/06/young-lions-
cracked-code-to-get-to-this.html

LANGUAGE SKILLS:
Tagalog (Native).
English (Near Native).

COMPUTER LITERACY:
Adobe Photoshop, Expert.
Adobe Illustrator, Expert.
Adobe Premiere Pro, Advanced.
Adobe InDesign, Advanced.
Adobe Lightroom, Intermediate.

JURY MEMBERSHIPS:
2024, New York Festivals AME Awards, Grand Jury
2024, A’ Design Award & Competition, Grand Award Jury
2024, Mad Stars, Preliminary Jury
2024, Indigo Design Award
2021, IMMAP Digital Young Lions National Representative Competition, MANILA/PHILIPPINES.

HOBBIES:
Travel, Photography, Badminton, Guitar, Music, Movies.

CLIENTELE:
Pepsi, Quaker, Mountain Dew, Lay's, Snickers, M&M's, Jollibee Corp, Netflix, Bose, SC Johnson, Castrol, Greenpeace.

PORTFOLIO URL:
https://lancefrancisco.com/

REGISTRATION DATE:
2023-09-14 15:38:35

COUNTRY/REGION:
China

ACCOUNT TYPE:
Professional

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