Flo Coffee Packaging Design by Lance Francisco |
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| DESIGN NAME: Flo Coffee PRIMARY FUNCTION: Packaging Design INSPIRATION: Flo Coffee's packaging draws inspiration from the brand's essence and origin. Driven by a love for nature and coffee, Benguet and Davao landscapes, where the coffee beans originate from, were meticulously studied. Integrating flowing water and mountain motifs, a visual story was crafted that authentically reflects the brand's roots, fostering a deep bond and appreciation for the environment. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Flo Coffee's packaging embodies its origin story, mirroring the landscapes of Benguet and Davao where its beans are sourced. Featuring a flowing water illustration, it evokes the serene motion and natural harmony of drinking coffee. Inspired by the mountains' hues of Benguet and Davao, the color palette seamlessly integrates nature into every aspect of the design. OPERATION / FLOW / INTERACTION: Flo Coffee's packaging offers an intuitive experience. Opening reveals a captivating mountain and water motif, enhancing anticipation. The seamless design guides the eye, elevating the overall experience. Transitioning from viewing to pouring is effortless, ensuring a seamless blend of visual appreciation and practical use. PROJECT DURATION AND LOCATION: The project started in October 2020 in Manila, Philippines. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Flo Coffee's packaging was produced with precision through color-accurate printing. We crafted mountain and water motifs meticulously with digital software. High-quality printing ensured accurate replication. Iterative testing maintained color fidelity, resulting in a visually stunning outcome. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 35mm x Height 130mm TAGS: Flo Coffee, Packaging Design, Minimalist branding, Nature, Cold brew, Visual storytelling, Nature-inspired colors, Coffee, Brand identity, Bottle RESEARCH ABSTRACT: Flo Coffee's packaging research aimed to capture the brand's essence and origin. Extensive market and trend analysis informed design choices, creating a concept that resonates and distinguishes Flo Coffee. This research not only impacts design but also shapes consumer perception. CHALLENGE: Creating Flo Coffee's packaging posed the challenge of reflecting our brand authentically while standing out in a crowded market. Embracing minimalism, we conveyed a compelling narrative within limited space, ensuring every element tells Flo Coffee's story with clarity and impact, setting us apart from competitors. ADDED DATE: 2024-02-23 09:11:46 TEAM MEMBERS (1) : IMAGE CREDITS: Lance Francisco, 2023. PATENTS/COPYRIGHTS: Copyright, Lance Francisco. |
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| Visit the following page to learn more: https://lancefrancisco.com/ | |||||
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NAME: Lance Francisco PROFILE: Lance Francisco brings over a decade of experience as an art director and designer, crafting impactful campaigns driven by results. Currently based in Shanghai, he focuses on experiences and sustainability for PepsiCo. He has a track record of working with globally recognized brands such as Pepsi, Netflix, Snickers, Greenpeace, and Bose. His work has earned acclaim at prestigious international award shows, including The One Show, The Clio Awards, Fast Company World Changing Ideas, Spikes Asia, AdStars, and Effies APAC. Having been with some of the top-tier agencies, such as Ogilvy, J. Walter Thompson, Publicis, and BBDO, Lance has honed both local and global expertise. His unique perspective and commitment to craft have led to victories representing his country in two international Cannes Young Lions creative competitions, showcasing his dedication to creative excellence. Driven by the pursuit of creativity and innovation, Lance is unwavering in his commitment to pushing boundaries, leaving a lasting impact, and inspiring global audiences. |
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Flo Coffee Packaging Design by Lance Francisco is Runner-up for A' Design Award in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Lance Francisco. · Click here to register inorder to view the profile and other works by Lance Francisco. |
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