Profile: KE,EN

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KE,EN of TSDdesign.inc View Larger Image and Additional Photos of KE,EN
About KE,EN : I am a Chinese designer, EN KE, and I am committed to brand design and packaging design; I advocate the cultural expression of "When the East meets the West" in design, and insist on originality in design, so as to promote social progress and development!
STATEMENT OF ART:
Famous quote:
“In this era, original designs with both local culture concept and international aesthetics can best develop modern Chinese design and make it more vigorous and appealing!”

“Just like a glass of fine wine, a good brand needs precise positioning and careful cultivation since the beginning of its creation, in order to transcend beyond the ordinary and to have a lasting impact...”

ORGANIZATION:
TSDdesign.inc

EXPERIENCE:
August 1998 to August 1999
Golden Horse Advertising Group-Golden Horse Advertising Co., Ltd. Shanghai Branch (a member company of the World Partners Organization of Advertising Industry "W.W.P.")
As an assistant graphic designer
The main design projects or service customers: Shanghai Huayi Group, California Leshi Red Wine, etc.

August 1999 to July 2000
Shanghai Jasen Advertising Co., Ltd. (A full-line agency advertising company for Shanghai Finance Channel)
As a graphic designer
Main design projects or service customers: Beijing Goldfish Technology Co., Ltd. washing products series design and promotion design, etc.

August 2000 to February 2003
Shanghai Ostar Advertising Co., Ltd. (an advertising company with investment background of Taiwanese international advertising company)
Served successively as art director and design director
Main design projects or service customers: Maersk Logistics, Ting Hsin Group, Dicos Fried Chicken Chain, Uni-President Group Uniform Iced Tea, RT-Mart Chain Supermarket, Yuanyuanyuan Chain Restaurant, etc.

March 2003 to May 2006
Keli Brand Design (Shanghai) Co., Ltd. (Top 100 Chinese Brand Design Companies)
Served as design director
Main design projects or service clients: Bank of Shanghai, Hotwind Clothing Chain, Bank of Chongqing, Shanghai Guangming Group, etc.

June 2006 to September 2008
As a freelance designer
Successively established cooperative relations with well-known 4A advertising companies: Darbis (China) Advertising Company and Ogilvy (China) Advertising Company
Remarks: Ogilvy Advertising and Dabis Advertising are international advertising companies under WPP Group, one of the world's largest advertising communication groups.
Main design projects or service clients: French Remy Martin wine, DUNHILL cigarettes, etc.

November 2008 to October 2012
Shanghai Jiumu Advertising Co., Ltd.
THREAD DESIGN brand design agency (British and Singapore joint venture brand design company)
Served as design director and strategy director
Main design projects or service customers: the design of the national image tourism products series of the Singapore Pavilion at the 2010 Shanghai World Expo, the packaging design of the Castel Winery-Wine Label Master series, the promotional brochure of Shui On Land, etc.

In 2013, he founded Shanghai Transcend Design brand Marketing Co., Ltd. and has served as general manager, art director and creative director of the company.

MIXED EXHIBITIONS:
1. In October 2018, CCII International Logo Biennial Award-"Discover Wangjing" Winning Works Exhibition-Beijing, China
2. In October 2019, " Hebei in World View" International Poster Show-Award-winning poster exhibition-Shijiazhuang City, Hebei Province
3. In February 2020, 2020 German National Design Award-Exhibition of Winning Works-Frankfurt, Germany
4. In September 2020, IAI Design Award-Exhibition of Winning Works-Tianjin, Chin

AWARDS:
Awards:
* United States, "Muse Design Award" 2020 Packaging Design GLOD WINNER

* United States, "Muse Design Award" 2020 Product Design GLOD WINNER

* 2020, the design works will be selected into the "Graphis Design Annual 2021" and won the Honorable Mention.
Product design "Kaleidoscope Lipstick", "Graphis Design Annual 2021" is the only product design work selected by Chinese designers.

*2020 the German Design Awards 2020 WINNER / GERMENY

*2020 the German Design Awards 2020 WINNER / GERMENY

*2019 the 12th IAI Design Intelligence Award Silver Award / SHANGHAI / CHINA.

*2019 the 12th IAI Design Intelligence Award Bronze Award /
SHANGHAI / CHINA.

*2019 the 12th IAI Design Intelligence Award Excellence
Award / SHANGHAI / CHINA.

*2019 the 12th IAI Design Intelligence Award Excellence Award / SHANGHAI / CHINA.

*2019 the 5th Bauhaus International Design Competition/Gold Award / BEIJING / CHINA.

*2019 the 5th Bauhaus International Design Competition/Silver Award / BEIJING / CHINA.

*2019 the International Poster Show “HEBEI IN WOELD’S VIEW” / Excellence Award /CHINA
A poster called “A pleasant summer in chengde”

*2019 the Finalist Award of 2019 “Baiyulan Cup”
Shanghai Design Creative Product Competition. /
SHANGHAI / CHINA

*2019 the Finalist Award of CGDA Visual Communication Design Award / CHINA

*2018 the Bronze Prize of the 11th International Logo Biennial Award / CHINA

*2018 the Bronze Prize of the 11th International Logo Biennial Award / CHINA

PRESS APPEARANCES:
Media reports:
1. September 2020 China's authoritative design magazine "Packaging & Design", "Interview with KE,EN, founder of Shanghai Transcend Design-Creating Original Designs with Cultural Significance"

2. April 2020, online media Phoenix Finance News report-"Shanghai Transcend Design founder designer KE,EN won the 5th Bauhaus International Design Competition"

3. April 2020 North American "Chinese" magazine Character report- "Design without Borders-Well-known Designer Mr.KE,EN"

4. March 2020 Online Media Tencent Finance Character report- "Chinese designer KE,EN: How a good brand a glass of mellow wine"

5. March 2020 North American "World Journal" News report- "Young designer KE,EN, German Design Award affirmed"

7. February 2020 North American "China Daily" and "Taiwan Times" news interview report-"KE,EN-a Chinese designer, won the German Design Award", "Ke En-Freedom and Inclusiveness, Combining Chinese and Western Cultures in One Furnace"

8. February 2020 "cnpeople" magazine Character growth process report -"KE,EN-Brand Design Pioneer"

9. January 2020, "Creative" Magazine-Special report on creative characters- "Father's love in design-CCII International Biennial Award Design Star KE,EN"

10. January 2020"Chongqing Morning News"-Interview report "KE,EN: Bringing Classical Context Closer and Closer Through Design" Part 1 and Part 2.

11. November 2019, “Times Figure” Magazine, -Character report "Transcend Design KE,EN: Fashion Design Ignites Brand Charm"

12. May 2019, Exclusive interview by Shanghai TV Channel of Finance and Economics. The exclusive interview was broadcast on Shanghai TV Channel of Finance and Economics in June 2019.

BOOKS:
2020/ "20Year Faraway world-Ke,En Design Report" / 202page /
Personal portfolio printing and publishing / Chongqing Fine Arts Publishing House/China

ACCOLADES:
Editorial Board Member of CCII International Design Center
/ BEIJING / CHINA.

LANGUAGE SKILLS:
Mother tongue: Mandarin Chinese (expert) / Other languages: English (beginner)

MEMBERSHIPS & ASSOCIATIONS:
2018 Council member of CCII Capital Corporation Image Research Association

2018 Group Member of CCII Capital Corporation Image Research Association

2019 Core Director of Asia Pacific Designers Federation (APDF)

2019 AIGA(American Institute of Graphic Arts) Design Professional Member

2020 THE ONE CLUB for CREATIVITY (NY ADC) Professional Member

CLIENTELE:
Background and resume:
Mr. Ke En was born in a family of scholars. His grandfather, Ke Yaofang, was a famous collector, calligrapher and poet in Sichuan Province before his death. Mr. Cohen's parents are both members of the Chinese Writers Association. His father Ke Yuxun and his mother Lu Zhengying have won the "China Bingxin Children's Literature Book New Book Award." His family collection of books reached more than 10,000 volumes. In 2003, he was named "Chongqing Top Ten Bibliophiles"; in 2014, he was named "House of Books" by the State Information Administration. His sixth uncle, Ke Yumai, is the former dean of Chongqing Opera House; his eighth uncle, Ke Yumin, is a master of Chinese arts and crafts and the pioneer of Yu-style boxwood carving.

Since childhood, the influence from family literature and art has greatly helped Mr. Ke's brand design career.

Mr. Ke has served successively as design director and creative director in several advertising companies in Shanghai, and created Shanghai Transcend Design at the end of 2013.
His design and brand cases have certain influence in the industry, such as: Black Tea House of Restaurant Match Bar, ASA Tiles, Gujin Underwear, REMY MARTIN, and brands under Gujin Underwear Group. In addition, he focuses on the combination of native oriental culture and western cultures, such as: Tourist souvenirs for Singapore Pavilion at Expo 2010, series products of Cavesmaitre Master Sommelier, Shanghai Count's No.3 Private Club;Yongxi Gold Phoebe brand and product design. Mr Ke’s unique market insight and high design standards are attributed to his years of advertising industry experience and accumulation of successful cases.

En Ke believes that his success in market and design competitions results from not blindly following bucking trends, shunning imitation, and striving for originality. In recent years, many of the products designed by En Ke have not only obtained multiple patents, which have received quite a good response both inside and outside the industry, and are loved by consumers. Meanwhile, his works have won many influential, major design awards throughout the world, including the German Design Awards, the Bauhaus Award International Design Competition, and the IAI Global Design Awards, CCII International Logo Biennial Awards, among many others.

Records:
1. In 2001, introduced VIS image design of "ASA Tiles" brand, and established a brand image recognition system of ASA Tiles.
2. In 2003, developed and designed gifts and packaging of "Maersk Logistics" series.
3. In 2004, introduced new image of Bank of Chongqing, and promoted bank image, social influence, etc.
4. In 2005, introduced new image of Circle Fashion Restaurant Chain, with more than 400 restaurants in China in its heyday.
5. In 2010, developed and designed series of tourism products for Shanghai World Expo / Singapore Pavilion, and displayed national image.
6. In 2013, updated the brand image of Shang 16 of Gujin Underwear Group, and it has an average annual increase of sales performance.
7. In 2014, introduced the brand image of Shanghai Count’s No.3 Private Club in The Cool Docks of The Bund, and established a leading image of the industry.
8.In 2015, Design completed "Gujin Phoenix", “Gujin @” and other Gujin underwear Group sub-brands, completed Shanghai Gujin underwear Group family of brands, brand strategy to help the Group achieve success.
9. In 2016, build a new Chinese brand of “Yongxi Gold Phoebe", and was responsible for the development and application of high-end Chinese style cultural and creative products.
10. In 2017, created the brand image and brand products of the Italian style brand " Mountain Corno Olive Oil"; successfully shaped the new brand image of "NUSCENTS Makeup".
11. In 2018, developed creative cosmetic products-kaleidoscope lipstick, and NUSCENTS LIFE SYLSE.
12. In 2019, was invited to participate in the "Hebei in world`s view international poster show" Design Poster "Chengde - Legends of the summer", Western art forms, the performance of Chinese traditional architecture a century, access to the top ten success.
13. In 2020, the product design of Yongxi two-in-one incense sticks and the brand image design of NUSCENTS LIFE SYLSE won the German Design Award Winer; the original design of kaleidoscope lipstick won patents in China and the United States, and included the international "Graphis Design Annual 2021" and won the Honorable Mention.

WEB SITE:
www.tsddesign.net

PORTFOLIO URL:
www.tsddesign.net

REGISTRATION DATE:
2020-11-02 01:21:33

COUNTRY:
United States of America

ACCOUNT TYPE:
Professional

Awards received by KE,EN


Nuscents Kaleidoscope Lipstick

A' Design Award Winner for Packaging Design Category in 2020
En Ke and Yuancao Pan for Shanghai Youfei Cosmetics Co., Ltd
Yongxi Dual Function Incense Holder

Golden A' Design Award Winner for Packaging Design Category in 2020
En Ke for Shanghai Yongxi Gold Phoebe Culture Communication Co., Ltd

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