Love is Invisible Packaging by En Ke

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DESIGN DETAILS
DESIGN NAME:
Love is Invisible

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Due to Covid-19, discrimination against Asians has increased in the United States. The design idea of Love is Invisible is specially based on the concept of 'water tolerance' in Asian culture to show that love between people is invisible and can eliminate discrimination, to eliminate barriers. Funds from the sale of this product will be used to care for children with cancer in the United States. Super Joey Foundation firmly believes that love is invisible, and no child should fight cancer alone!

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities in the United States in 2022. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Tsddesign team created T-shirts and packaging designs based on this, in the United States, young volunteers of different races and skin colors will wear the 'Love is Invisible' series of products to promote this concept in public welfare activities.

OPERATION / FLOW / INTERACTION:
Shape the cotton-printed T-shirt coupons into circles and put them in a cylindrical outer package for easy portability. Meanwhile, the square carton is the container for the cotton hoodie.

PROJECT DURATION AND LOCATION:
Creation time and place: July 2021 to December 2021 Los Angeles, California, USA

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Cylindrical paper outer packaging, pure cotton clothing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Outer packaging specifications: cylinder diameter 12cm, height 25cm

TAGS:
About love, Asian culture, blue and white porcelain, water, invisible.

RESEARCH ABSTRACT:
Research for advocacy against Asian discrimination: 1. How to find resonance in Eastern and Western cultures? 2. How to express the concept of "love" that can be recognized in both Eastern and Western cultures? 3. The study of artistic expression.

CHALLENGE:
With the unique water pattern in Asian culture, combined with the artistic expression of blue and white porcelain, it can naturally express the English font of "love is invisible".

ADDED DATE:
2022-03-03 04:47:21

TEAM MEMBERS (1) :
Creativity and Design: KE,EN

IMAGE CREDITS:
En Ke, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Super Joey Foundation

PROFILE:
Super Joey Foundation is a nonprofit 501(c)(3) public charity organization. Our mission is to support the families in the USA that are affected by childhood cancer. We know well that once a child is diagnosed with a life-threatening illness, the child and the family would experience significant stress and emotional pain. Super Joey Foundation helps to ease emotional pain, empowers patient families with knowledge and information, and shares hope through the helpful experience of others who have faced the same challenges before.

NOMINATION DETAILS

Love Is Invisible Packaging by En Ke is a Nominee in Packaging Design Category.

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AWARD DETAILS

Love Is Invisible Packaging by En Ke is Winner in Packaging Design Category, 2021 - 2022.



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