Nuscents Kaleidoscope Lipstick by En Ke and Yuancao Pan

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DESIGN DETAILS
DESIGN NAME:
Nuscents

PRIMARY FUNCTION:
Kaleidoscope Lipstick

INSPIRATION:
The inspiration comes from people is yearning for dreams and beauty. The kaleidoscope represents everyone is longing for beauty and dreams in childhood, while lipstick is people is pursuit of beauty after they grow up. Organically blending beauty and dreams, a single product has more functions!

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Innovative application of cross-border packaging design, Design features: 1. Cultural innovation; 2.Functional innovation; 3.Environmental protection; 4. Technological innovation. The moment the Kaleidoscope lipstick is opened, it is separated into two products, "The lipstick belongs to the mum, and the Kaleidoscope belongs to the kid!" This product is a gift between mum and kid, as well as a gift between friends, lovers and relatives! This is a product warm your heart!

OPERATION / FLOW / INTERACTION:
1. Using a kaleidoscope as the outer packaging of the long lipstick, the two products are combined. 2. Open the top cover of the kaleidoscope to take out the built-in long lipstick. (See Figure 2) 3. Take out the long lipstick, put back the top cap of the kaleidoscope, and the kaleidoscope can be used again.

PROJECT DURATION AND LOCATION:
The project started in Shanghai in January 2019 and was completed in Shanghai in October 2019. It was listed on the Chinese market in December 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The two products of lipstick and kaleidoscope are combined through innovative design and technology. The product structure stability problem, the collision problem between the glass material and the lipstick tube, and the heat preservation problem were solved.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Outer packaging size (kaleidoscope): length 18cm, diameter 3.6cm; Internal product size (lipstick): length 14cm, diameter 1.4cm.

TAGS:
Kaleidoscope, lipstick, dream, beauty, crossover design

RESEARCH ABSTRACT:
This product is a bold attempt to innovate and develop the packaging structure of makeup products! Bringing new ideas and directions for the design and development of makeup products. This product fits the "cross-border" product that young people love to communicate with interest and emotion. It can promote the development of the entire cosmetics industry in terms of brand culture, product function, environmental protection, and technological innovation. This product Environmental protection: not easily discarded packaging, greatly ease the waste generation, and has been put into the commodity market!

CHALLENGE:
Difficulty 1: How to create and find an intermediate that can express the brand concept of "dream and beauty". Difficulty 2: What kind of packaging can contain the common emotions of people under multiculturalism and resonate with most people?

ADDED DATE:
2021-01-05 01:54:18

TEAM MEMBERS (3) :
Creative Design: EN KE, Executive Design: EN KE and Executive Design: YUANCAO PAN

IMAGE CREDITS:
En Ke and Yuancao Pan, 2020.

PATENTS/COPYRIGHTS:
innovative packaging method! Chinese patent number: ZL201930669113.4; USA patent number: US10,606,088 B1. Copyright: KE, EN. Design features: 1. Cultural innovation: multicultural resonance; 2. Functional innovation: giving a single beauty lipstick more possible functions. 3. Environmental protection: The packaging method that is not easy to discard greatly reduces the generation of garbage. 4. Technological innovation: technological innovation and development to realize the above-mentioned functions.

Visit the following page to learn more: http://www.nu-scents.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
SHANGHAI YOUFEI COSMETICS CO., LTD.

PROFILE:
YOUFEI Cosmetics Co., Ltd. is a full-fledged cosmetics company. It has been focusing on the research and development, production, brand operation, service, sales and design of the cosmetics industry for more than 10 year. It has rich experience in the entire industry. OPEN BEAUTY, OPEN LIVING! Open beauty, open life! Unlock the beautiful password. It is the corporate mission of YOUFEI. YOUFEI has always grasped the pulse of the trend and color, and through the linkage of multi-brand and multi-category, it will bring elegant and self-confident new makeup to thousands of consumers, leading the trend of the Chinese cosmetics market.

NOMINATION DETAILS

Nuscents Kaleidoscope Lipstick by En Ke and Yuancao Pan is a Nominee in Packaging Design Category.

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AWARD DETAILS

Nuscents Kaleidoscope Lipstick by En Ke and Yuancao Pan is Winner in Packaging Design Category, 2020 - 2021.



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