Profile: Birger Linke

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About Birger Linke : Holistic creative thinker, brand builder, doer. With two decades in the industry, Birger has worked on both, agency and client side, as a creative and marketeer for Peter Schmidt Group, Springer & Jacoby, Saatchi & Saatchi, JWT, Leo Burnett, BBDO Interone, Ogilvy, set up TBWAVietnam, and is partner in two start ups. Working across disciplines, incl. advertising, digital, and design, Birger has won more than 120 national and international awards, incl. Gold at Cannes, the first ever D&AD for Vietnam, was named most awarded DM creative in Asia, "hottest" creative in Vietnam, and ranked in the Top 100 of “Hottest Creatives in Asia”. Birger's “TransMariner” campaign for the Republic of Singapore Navy was ranked No.4 in the world (Won Report), his Coke "Olympic Beat" campaign garnered 400 Million views within the first month on air. He created the world's first WeChat ad for BMW, helped make Saatchi & Saatchi Singapore the most awarded direct marketing agency in the world, and TBWAVietnam the most awarded agency in the country. Birger became a member of the advisory council of the University of Economics, Ho Chi Minh City. Birger is a member of D&AD and The Design Society. He was a judge at D&AD, London International, New York Festival, Adfest, Award, Young Guns, Pinasthika, AdStars, Golden Bell, Vega Digital Awards, Chillies and Creative Circle Awards. In his free time, Birger lectures and speaks across Asia on marketing and advertising, and works on design projects. He holds a Private Pilot License.
STATEMENT OF ART:
Smart Solutions, Beautifully Executed.

ORGANIZATION:
Birger Linke Design

EDUCATION:
Kunstschule Alsterdamm, Hamburg, Germany

EXPERIENCE:
2017-present, Group Creative Director, DMG/Hylink, Beijing, China.
2016-2017, Group Creative Director, Ogilvy, Beijing, China.
2015-2016, Group Creative Director, BBDO Interone, Beijing, China.
2012-2014, Director Marketing, Da Paolo Group, Singapore.
2011-2012, Group Creative Director, Leo Burnett, Shanghai, China.
2010-2011, Senior Regional Creative Director, JWT, Shanghai, China.
2009-2010, Group Executive Creative Director, Edge Asia, Ho Chi Minh City, Vietnam.
2007-2009, Executive Creative Director/Partner, TBWA, Ho Chi Minh City, Vietnam.
2006-2007, Creative Director & Head of Art, JWT, Ho Chi Minh City, Vietnam.
2002-2006, Integrated Art Director, Saatchi & Saatchi, Singapore.
2001-2002, Junior Art Director, Springer & Jacoby, Hamburg, Germany.

MIXED EXHIBITIONS:
Design Museum, Essen, Germany
"Neue Sammlung", Pinakothek der Moderne, Munich, Germany
MOOD Design Museum, Lake Como, Italy

AWARDS:
A'Design
Cannes
One Show
D&AD
Clios
ADC
Red Dot
German Design Award
iF
Australian Award
Spikes
Adfest
Adstars
Caples
Young Guns
New York TDC
New York ADC
New York Festivals
Gerety Awards
DNA Paris Design Awards
Singapore Creative Circle Awards
Singapore Outdoor Advertising Awards
Golden Bell Awards Vietnam
DM Asia
PMAA
Hall of Fame
Asian Brand & Marketing Effectiveness
Effies
Sabre
Webbies
Digital Media Awards
Kancil

PRESS APPEARANCES:
Luerzers Archive
Contageous
Communication Arts
Campaign Brief
Financial Times
Novum
Page
The Work
Ads of the World.com
Marketing
Best Ads
Designboom

BOOKS:
"Design Exposed" by Steven Heller & Mirko Ilic (Rizzoli USA)
"Take-out Food Packaging" by Images Publishing

ACCOLADES:
Member of the advisory council of the University of Economics, Ho Chi Minh City.

LANGUAGE SKILLS:
German
English
Chinese (basic)

COMPUTER LITERACY:
Adobe Creative Suite

COURSES, SEMINARS AND WORKSHOPS::
"Advertsing Showcase", Vietnam Marcom, Ho Chi Minh City, Vietnam.
"Positioning Your Brand", Vietnam Marcom, Ho Chi Minh City, Vietnam.
"Creative Strategy", Vietnam Marcom, Ho Chi Minh City, Vietnam.
"Beyond Conventional Marketing", TBWA Seminar, Ho Chi Minh City, Vietnam.
"Disruption", Vietnam Marketing Conference, Ho Chi Minh City, Vietnam.
"Youth Marketing", University of Economics, Ho Chi Minh City, Vietnam.
"Beyond Conventional Marketing", Cannes Young Lions Workshop, Ho Chi Minh City, Vietnam.
"Creativity in Social Marketing", Social Marketing Conference, Ho Chi Minh City, Vietnam.
"Competing in Presentations", Adstars, Busan, Korea.
"360º of Public Service Advertising", IAA Creative Mantra, Colombo, Sri Lanka.
"Positioning Your Brand", Creative Mantra, Colombo, Sri Lanka.
"Winning People's Hearts", The Chillies, Colombo, Sri Lanka.
"Advertising in Vietnam", Regional Creative Meeting, Bali, Indonesia.
"Winning People's Hearts", Imago, Jakarta, Indonesia.
"Heal the World", London School of Public Relations, Jakarta, Indonesia.
"Winning People's Hearts", Cakram Seminar, Jakarta, Indonesia.
"Winning People's Hearts", Pinasthika Advertising Festival, Jogyakarta, Indonesia.
"The Fight for Time", Pinasthika Advertising Festival, Jogyakarta, Indonesia.
"The Magic in Advertising", Pinasthika Advertising Festival, Jogyakarta, Indonesia.
"Look, Don't Read.", Getty Images Session, Adfest, Pattaya, Thailand.
"Beyond Conventional Marketing", Global Brand Congress, Mumbai, India.
"Madness: Design in Advertising", Shanghai, China.
"Positioning Your Brand", Nanjing University, Nanjing, China.
"Positioning Your Brand", DIGMA – Digital Marketing & Advertising Conference Asia, Kuala Lumpur, Malaysia.

MEMBERSHIPS & ASSOCIATIONS:
D&AD
Design Society, Singapore
Cannes Lion's 1954

JURY MEMBERSHIPS:
2005, DM Asia
2005, 07, 09, 20, 21 Asia Pacific Adfest
2006, Singapore Creative Circle Awards
2006, 07, 08, 18, 21 London International Awards
2006, 10, 11, Pinasthika Advertising Festival
2007, Australian Award
2007, Chillies Sri Lankan Advertising Award
2007, 07, New York Festivals
2008, Golden Bell Award Vietnam
2008, 09, 10, 12, 14, 15, Adstars Korea
2011, Young Guns
2016, 17, 18, 19, Vega Digital Awards
2017, Festival of Media (Global)
2018, 19, 20, 21 Muse Awards
2018, 19 Global Trend Awards
2020, 21 NYX Awards
2021, D&AD

HOBBIES:
Birger holds a Private Pilot License

CLIENTELE:
Mercedes
BMW
VW
Toyota/Lexus
Ford
Unilever
P&G
Coca Cola
Pepsi Co.
Nestlé
Beiersdorf
Diageo
Unicef
Heineken
APB
HSBC
Standard Chartered
UOB
Republic of Singapore Navy
Friso
Vinamilk
Abbott
SFone
Vinamobile
Siemens
Bosch
JD.com

WEB SITE:
www.birgerlinke.design

PORTFOLIO URL:
www.behance.net/birgerlinke

REGISTRATION DATE:
2020-05-29 12:41:13

COUNTRY:
China

ACCOUNT TYPE:
Professional

Awards received by Birger Linke


The Mask That Ate The Virus Virus-Eliminating Mask

Silver A' Design Award Winner for Packaging Design Category in 2020
Birger Linke for Birger Linke Design

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