The Beauty Underneath Brand Design by Birger Linke |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Beauty Underneath PRIMARY FUNCTION: Brand Design INSPIRATION: Originally inspired by the migrating flamingos at Saline di Tarquina, the summer retreat of the founding family, today the colors and layers of the landscape form the basis of this new brand identity, that always reveals something beautiful underneath. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Italian medical skincare solutions from Bioformula are injected under the skin. Active ingredients in the product bring out the beauty from underneath. The challenge: To connect with a much younger generation, especially in Asia, while staying true to the brand's origin and functionality. OPERATION / FLOW / INTERACTION: Each individual item is constructed in such a way that it will always reveal something beautiful under the surface layer, resulting in a playful interaction with the product. PROJECT DURATION AND LOCATION: Rolled out since January 2021. |
PRODUCTION / REALIZATION TECHNOLOGY: As this is a complete brand design, multiple production techniques depending on each individual item were used. SPECIFICATIONS / TECHNICAL PROPERTIES: Depending on individual items, dimensions vary. TAGS: Brand Design, Beauty, Healthcare, Packaging, Italy, Branding, Bioformula, Skincare RESEARCH ABSTRACT: The rejuvenated brand design targets a new, much younger generation (Gen Z), especially in Asia. Hence its approach is more playful and approachable. CHALLENGE: While connecting with this new generation, not losing the brand's origin and still communicating its functionality was key. ADDED DATE: 2021-06-03 06:14:00 TEAM MEMBERS (6) : Chief Creative Officer: Birger Linke, Art Director: Birger Linke, Art Director: Poh Leong Koh, Editor: Poh Leong Koh, Photographer: Olmo Reverter and Project Director: Angel Su IMAGE CREDITS: Photographer: Olmo Reverter |
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| Visit the following page to learn more: http://www.bit.ly/3iGI8Kx | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Birger Linke Design PROFILE: Building brands through design in Beijing, Hamburg & Singapore: graphics & identities packaging & products spaces & experiences communication & collaboration |
| AWARD DETAILS | |
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The Beauty Underneath Brand Design by Birger Linke is Runner-up for A' Design Award in Beauty, Personal Care and Cosmetic Products Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Birger Linke. · Click here to register inorder to view the profile and other works by Birger Linke. |
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