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About United Design Practice : Lin Wei is a Singaporean designer based in Beijing, China. After a varied career crossing Branding, Advertising and Events industries, he started cross-disciplinary design studio United Design Practice, with a mission to solve problems using design, regardless of discipline, scale, or culture. At the crossroads of art/design, technology, and business, he consults for clients from the likes of Greenpeace, Pepsi, Mercedes, to State Owned Enterprises like OE Broadband, and for trending tech startups like Xiao Niu and CeCe. In his spare time, he writes stories, curates art exhibitions, and hatches crazy ideas that might still see the light of day.
United Design Practice
2001, Architecture, National University of Singapore, Singapore
2013-2016, Founder, United Design Practice
2012, Group Creative Director, TBWA
2009, Creative Director, Saatchi & Saatchi,
2005, Senior Designer, Landor Associates
2015, En Vain Baijiu Bar & Restaurant, BranD Magazine, pages 32-35, Issue 23
2015, En Vain Baijiu Bar & Restaurant, Bob Magazine, pages 104-105, Issue 134
Awards received by United Design Practice
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