Profile: Anne-Christin Schmitt

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About Anne-Christin Schmitt : The Berlin based brand Gretchen was founded in 2006 by Anne-Christin and Michael Georg Schmitt.

At Gretchen you can find the perfect bag for every occasion. Regardless if you want a bag for everyday life, a big handbag, a shoulder bag, a cross-over, a pouch, a clutch, or casual evening bag. The colorful collections, which are designed by Anne-Christin Schmitt, are elegant and timeless. The Gretchen product lines consist of matching gloves, purses, smartphone- and tablet cases and many other small leather goods. Gretchen only uses the most precious and exclusive leathers and fabrics. Gretchen bags, gloves and small leather goods from the designer Anne-Christin Schmitt are available worldwide at various department- and concept stores as well as in exclusive boutiques and shops - you can also get them in our Gretchen online shop here on www.mygretchen.com and as well as in one of our own Gretchen stores.
Like Berlin, Gretchens leather goods and bags are designed with a charming purist and colorful appearance. A connection between artistic constructed elements and independent shapes and silhouettes form a unique modern and timeless coolness. Anne-Christin Schmitt keeps clear lines, remarkable shapes and balanced material combinations in her focus. Design is only half of the equation. The other half is the material itself. Gretchen Berlin stands for highest quality by using the best leathers and fabrics with the most brilliant colors and an incomparable softness. All Gretchen accessories are handcrafted by leather good craftsmen in traditional manufactories in Italy and Spain.
STATEMENT OF ART:
Whether you design handbags or other accessories or clothes: I believe that the important thing is to find your own way to it. There are certainly many ways how to work in design, but like my own example shows you don’t necessarily have to study design, as long as you are passionate about design anyway.
Apart from my very own style which is so focused on the shapes, I believe that my key success factor is my good knowledge about the material leather and about the production methods of bag production. When I draw up a new bag I already think about how exactly it should be cut and sewn, and this I think is important because many of the traditional bag producers used to tell me that something I wanted was impossible, but learning more and more about the production I can say today that what I draw can be made.

ORGANIZATION:
GRETCHEN

EDUCATION:
German designer Anne Schmitt was born in 1981 into a family business of leather goods. She grew up surrounded by the leather accessories of the family production, and throughout her school and university education (in business, not fashion) she has worked in leather goods.

EXPERIENCE:
From selling handbags in a store in France, to visiting tanneries in Scandinavia, New Zealand, the UK; from presenting the collection at trade shows in Milan, and working as a designer to selling to professional accounts in London and Madrid Anne has taken in all aspects of the business.
“I never wanted to study fashion… sure you can learn techniques about how to develop a collection… but you can’t ‘learn’ creativity. Either you have it, or you don’t.”
After having designed an estimated 1000 (one thousand) different glove designs Anne was looking for a new challenge, a new product: handbags.
Whilst for a glove the shape is predetermined and the design is all about the details, in her handbag creations Anne was free to focus on different shapes and experiment with forms. A pure and precise cut in combination with a distinct, sculpture-like aesthetics.
After completing her university degree she launched her own accessories brand Gretchen, with a range of handbags, belts and yes, of course also gloves.
“The base for all that I do today lies in the gloves. This tiny little accessory has taught me so much. I couldn’t have undergone a better school.”

AWARDS:
too many....

PRESS APPEARANCES:
every week.

LANGUAGE SKILLS:
German | Native, English | Near Native, Spanish | Advanced , French | Advanced

COMPUTER LITERACY:
Adobe Photoshop, Adobe Indesign, Adobe Illustrator, HTML

COURSES, SEMINARS AND WORKSHOPS::
No information.

SYMPOSIUMS AND ACADEMIC CONFERENCES::
No information.

MEMBERSHIPS & ASSOCIATIONS:
2015 Alliance of International Business Associations
2015 International Beurau of Service Providers
2015 International Society of Product Manufacturers
2015 International Council of Creative Industries
2015 International Council of Creative Industries
2015 International Association of Designers

JURY MEMBERSHIPS:
No information.

HOBBIES:
horseback riding, designing, travelling

CLIENTELE:
Women

WEB SITE:
www.mygretchen.com

PORTFOLIO URL:
www.mygretchen.com

REGISTRATION DATE:
2013-11-21 08:34:26

COUNTRY/REGION:
Germany

ACCOUNT TYPE:
Startup

Awards received by Anne-Christin Schmitt


Oyster Clutch Clutch, Handbag

Silver A' Design Award Winner for Fashion and Travel Accessories Design Category in 2014
Anne-Christin Schmitt for Gretchen
Oyster Backpack Backpack

Silver A' Design Award Winner for Fashion and Travel Accessories Design Category in 2014
Anne-Christin Schmitt for Gretchen
Tango Tote Two Handbag

Silver A' Design Award Winner for Fashion and Travel Accessories Design Category in 2014
Anne-Christin Schmitt for Gretchen
Calla Backpack Bag

Silver A' Design Award Winner for Fashion and Travel Accessories Design Category in 2015
GRETCHEN GmbH & Co. KG for Gretchen C/O Miana Gmbh & Co. Kg
Tango Small Shoulderbag Handbag

Golden A' Design Award Winner for Fashion and Travel Accessories Design Category in 2015
GRETCHEN for Gretchen
Ebony Two Loop Bag

Golden A' Design Award Winner for Fashion and Travel Accessories Design Category in 2016
Gretchen - Anne-Christin Schmitt for Gretchen
Tango Pouch Handbag, Evening Bag

Platinum A' Design Award Winner for Fashion and Travel Accessories Design Category in 2013
Anne-Christin Schmitt for Gretchen

Anne-Christin Schmitt - Press Members will be able to view and request an interview from this page, please remember to maintain a complete and updated profile.


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