Calla Backpack Bag by GRETCHEN GmbH & Co. KG

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DESIGN DETAILS
DESIGN NAME:
Calla Backpack

PRIMARY FUNCTION:
Bag

INSPIRATION:
Inspired by nature - perfected by craftsmanship. All GRETCHEN bags are influenced by the beauty of nature and architecture. This design is inspired by the elegantly curved silhouette of a calla blossom.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The specialty about this bag is its versatility. It has three different ways to wear it. As a backpack with the two straps. Carry it on the handle. Attach one of the straps at the side and carry it over your shoulder. Wear it as a backpack when you're riding the bike, carry it in your hand when you arrive or wear it as an elegant bag over your shoulder when you're shopping. Whatever you're up to this bag matches every occasion and outfit.

OPERATION / FLOW / INTERACTION:
The bag is not only elegant, it is also practical. It has 3 wearing options and offers a lot of space. It is handy for work as well as leisure time.

PROJECT DURATION AND LOCATION:
The process Duration was one season (6 month). The design studio id located in Berlin, Germany.

PRODUCTION / REALIZATION TECHNOLOGY:
The prototypes were sewn in our design Studio, the first models were created in our factory. We tried the perfect length for each strap and the handle. We used different materials and reinforcements for the leather until we decided for the semi stiff calf leather.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Height: 29cm Width: 20cm Depth: 7cm Handlerange: 3cm

TAGS:
handbag, backpack, shoulderbag, functional, practical, travel

RESEARCH ABSTRACT:
We wanted to create a unique and super versatile bag. The specialty about this bag is its versatility it has three different ways to wear it: as a backpack with the two straps carry it on the handle attach one of the straps at the side and carry it over your shoulder

CHALLENGE:
We wanted to create a bag, which is minimalic in style, timeless in design, but special in function.

ADDED DATE:
2015-09-29 10:21:47

TEAM MEMBERS (1) :
Anne-Christin Schmitt

IMAGE CREDITS:
model: Anne-Christin Schmitt

Visit the following page to learn more: http://www.mygretchen.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
GRETCHEN c/o MiAna GmbH & Co. KG

PROFILE:
Berlin based accessory brand GRETCHEN was founded in 2006 by Anne-Christin and Michael Georg Schmitt with the wish to create timeless beautiful handbags made from the finest leathers. Anne-Christin, the creative mind behind Gretchen, grew up surrounded by leather goods of the family manufactory. A vita so closely interwoven with fine leather goods and her intuitive understanding of design reflect in her thoughtfully unconventional creations. Inspired by sculptural aesthetics and the architecture of nature, her handwriting is marked by feminine straightness and modern angles in distinguished shapes.

NOMINATION DETAILS

Calla Backpack Bag by Gretchen Gmbh & Co. Kg is a Nominee in Fashion and Travel Accessories Design Category.

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AWARD DETAILS

Calla Backpack Bag by Gretchen Gmbh & Co. Kg is Winner in Fashion and Travel Accessories Design Category, 2015 - 2016.



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