C'YiShu Corporate Identity by Wang Zhiqi

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DESIGN DETAILS
DESIGN NAME:
C'YiShu

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Dominated by architectural interior design, it combines piano education with the concepts of "Chi" and Sense of Space, aiming to build itself into a studio of diverse spaces for design, piano, coffee, and furniture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Designer have finished the customization of the unique symbol for project, and by filling in the auxiliary graphics representing multiple business forms, the logo is an overall and systematic visual symbol instead of a simple logo. A variety of graphics accomplish the production of a rich, complete and unique brand system, easy to to remember and spread.

OPERATION / FLOW / INTERACTION:
Designer have been weighing the use of different graphics to represent corresponding business forms, making repeated trials on the use of stripes of various thickness and gradient, and trying to obtain the effect of detail control as desired.

PROJECT DURATION AND LOCATION:
The project started in November 2018 in Xi'an and finished in March 2019 in Xi'an, and was won Golden Pin Design Award 2019

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Printing silver Hot stamping white Specialty paper Metal laser Hollowing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Notepads82mmx190mm, notebooks105mmx148mm, sketch book210mmx297mm, business cards50mmx90mm/50mmx50mm, cards, cloth bags340mmx410mm ,envelope100mmx200mm,File pocket180mmx250mm,Work card70mmx10mm,Brooch20mmx22mm

TAGS:
visual communication design

RESEARCH ABSTRACT:
The logo combines Chinese characters with spatial form skillfully, and impresses the audience in the communication process through its diversified design of the unique symbols.

CHALLENGE:
Find the appropriate design language to reflect the connotation of the industry and brand

ADDED DATE:
2019-09-10 09:14:20

TEAM MEMBERS (1) :
WangZhiqi

IMAGE CREDITS:
Wang Zhiqi, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
WangZhiqi

PROFILE:
New designers who are committed to bringing new value to commercial brands.He has unique views on brand visual image construction. His works have won the golden pin design award and been selected into the Asia - Pacific Design Yearbook for many times.

NOMINATION DETAILS

C'yishu Corporate Identity by Wang Zhiqi is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

C'yishu Corporate Identity by Wang Zhiqi is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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