InterBrasil Logotype Redesign Brand Identity Redesign by Mateus Matos Montenegro

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DESIGN DETAILS
DESIGN NAME:
InterBrasil Logotype Redesign

PRIMARY FUNCTION:
Brand Identity Redesign

INSPIRATION:
Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand. After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.

OPERATION / FLOW / INTERACTION:
The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.

PROJECT DURATION AND LOCATION:
Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.

TAGS:
Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health

RESEARCH ABSTRACT:
A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes. From this research was developed the moodboard and the line of communication that the company would follow.

CHALLENGE:
The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.

ADDED DATE:
2019-05-15 18:44:48

TEAM MEMBERS (1) :
Mateus Matos Montenegro

IMAGE CREDITS:
Mateus Matos Montenegro, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
InterBrasil

PROFILE:
INTERBRASIL is a genuinely Ceará company that works in the area of Benefits Manager. It provides benefits administration, billing, benefits planning consulting, health insurance brokerage, health risk management services, analysis and reporting of loss ratios and third-party administration ("TPA") services through one business segment: Affinity - The Company negotiates contracts with Health Plan Operators on behalf of professional associations (which Interbrasil also refers to as Affinity groups) to structure tailor-made solutions for members of these associations. The Company’s clients can save up to 40% relative to what its beneficiaries would pay for a comparable individual health plan. In addition, the Company provides exclusive brokerage services to distribute these plans directly to professional association members. Interbrasil also provides value-added services to: (1) beneficiaries, such as enrollment, billing, customer service and medical concierge services; (2) professional associations, such as outsourcing administrative services and creation of incentives to help recruit and retain members; and (3) Health Plan Operators, such as sales, billing and guaranteed payment for the first 30-days past due. The Company is the primary interface with beneficiaries, developing a direct relationship with them, which leads to high customer retention rates and creates cross-selling opportunities for other products such as dental and life insurance.

NOMINATION DETAILS

Interbrasil Logotype Redesign Brand Identity Redesign by Mateus Matos Montenegro is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Interbrasil Logotype Redesign Brand Identity Redesign by Mateus Matos Montenegro is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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