Doboho Brand Identity by Ioanna Milopoulou

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DESIGN DETAILS
DESIGN NAME:
Doboho

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
The design was developed after long discussions with the creator of the bags, Elene K. It is meant to communicate the vision of Elene K., following her wish for an unconventional and unique, arty logo: a hand that has an inner motion, similar to that of a bird's. Color palette was developed taking into consideration the earthy and friendly character of the new brand and it is felt that is stands out from mass branding projects in the fashion market.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Both name and symbol of this new brand of hand crafted bags communicate its core values and characteristics: free spirited, hand-made, Bohemian and arty, anti-conformist, earthy and casual, friendly and open to women of all ages. The organic, free-flow shape of the hand-drawn symbol, an abstract representation of a hand, builds the identity of a freestyle brand. The proposed name, Doboho, works as an assertive reference to boho fashion as well as a personal statement. I Do Boho!

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project lasted from January 2018 until May 2018. It was all done in Athens, Greece

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
For all printed material we used recycled paper made of corn. Brand labels were hand-sewed on each and every bag.

TAGS:
Fashion, Logo, Brand name, Branding, Identity, Retail, Hand-drawn

RESEARCH ABSTRACT:
-

CHALLENGE:
The challenges, that progressed very smoothly though, were two: in the beginning to find a common ground of communication with the client, who, being the designer of the product, had some prefixed ideas/wishes, that we eventually managed to reason out to the benefit of the project (the name of the brand was a controversial issue). In addition, this was a low-budget project that made us think out of the box in terms of production possibilities, without really compromising the desired brand image.

ADDED DATE:
2019-03-01 14:31:59

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image 1, Image 4: Photographer Dimitris Skordas.

Visit the following page to learn more: http://www.ioannamilopoulou.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ioanna Milopoulou

PROFILE:
A freelance graphic designer and communications consultant based in Athens. She showcases a 15-year prior experience in Advertising from the position of Client Service Senior in advertising agencies such as McCann Erickson Athens, UpSet!. and in Marketing / New Products Development for retail brands in Greece. She incorporates strategy into every design project and these are primarily focused on branding, identity building and advertising.

NOMINATION DETAILS

Doboho Brand Identity by Ioanna Milopoulou is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Doboho Brand Identity by Ioanna Milopoulou is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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