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Doboho Brand Identity by Ioanna Milopoulou |
Home > Winners > Design #82191 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
IM: Very simply: hand crafted and free spirited. An almost flying hand!
FS: How long did it take you to design this particular concept?
IM: A couple of hours. But then refining and experimenting in different possible outcomes took some more days. But for some reason, I keep returning to my initial ideas and instincts. After some point, the more you work on a design and get focused on the detail, the more you lose its initial strength. At this point, I have learned to stop.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
IM: It was commissioned from my client, Eleni Karastefani, the maker of the hand-crafted bags. I wonderful co-operation, with mutual respect that allowed us both do bring the best of ourselves in it.
FS: What made you design this particular type of work?
IM: It seemed very suited to Eleni's character and products. After all, for a commercial project, we don't do design for the sake of it, we respect and we serve certain rules and needs set ad hoc.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
IM: Not really. Basically it was the product and the client that set the tone.
FS: Who is the target customer for his design?
IM: Women, of all ages, of the boho fashion style.
FS: What sets this design apart from other similar or resembling concepts?
IM: Its honesty, I think. It is the result of a relationship, and every relationship is unique.
FS: How did you come up with the name for this design? What does it mean?
IM: Eleni's craft is very personal to her and absolutely non-mass production oriented. She works at her atelier, quite introvert, and she produces all sorts of bags, prototypes, not one is similar to the other. Free spirited and bohemian. So the name is basically her voice, I Do Boho...DoBoho. And also a call for other women to share.
FS: Which design tools did you use when you were working on this project?
IM: Instantly draw the logo on Illustrator.
FS: What is the most unique aspect of your design?
IM: Imperfection. Human. Happy.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
IM: After the logo was presented and approved, I worked with the photographer Dimitris Skordas for creating Eleni's Dohobo portfolio. Basically that was the team!
FS: What is the role of technology in this particular design?
IM: Marginal, I must say. It is basically hand made. Both bags, logo, tags, packaging and everything!
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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