The Sisterhood Archives Postcard Series by Rucha Ghadge

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DESIGN DETAILS
DESIGN NAME:
The Sisterhood Archives

PRIMARY FUNCTION:
Postcard Series

INSPIRATION:
The visual language is inspired by Pop art as well as the Indian matchbox art from the Post World War I era. The aim was to add a modern touch to the traditional visuals with popular feminist phrases that are relatable to an urban audience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Sisterhood Archives is a series of postcards aiming to remember the Indian feminist pioneers. Its an attempt at re imagining their ideologies in today’s context, to make it more relatable to the Modern Indian woman . This project is a quirky homage to all these feminist icons who have brought about a change and a remembrance to celebrate these forgotten warriors.

OPERATION / FLOW / INTERACTION:
The end user can pin it up on its soft board or frame it and put it up on their wall near their workstation or studio that can serve as a motivational boost throughout the day.

PROJECT DURATION AND LOCATION:
The project started in September 2018 and lasted for a week.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital print on 275 gsm paper. Matte finish. Lightly textured paper can be used for an additional layer of finish.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Postcard size 148 x 105 mm A5 print 210 x 148 mm

TAGS:
desi, Indian, postcards, art, collage, pop-art, feminism, feminist, quirky, millennial,

RESEARCH ABSTRACT:
Most of the research was focused around Indian symbols in feminism throughout the history of India's multicultural challenges. There were a lot of figures that powered women's movement in India but it was important to honor the figures that had a lasting impact. Goddess Durga represents the all encompassing energy of the universe. She is one of the few female goddesses that are considered powerful in their own accord unrelated to their spouses. Savitribai Phule was one of the most prominent social reformer of her time championing women’s rights . An ardent champion of women’s rights, Pandita Ramabai authored the book The High Caste Hindu Women which showcased the objectification of the Hindu women under a patriarchal Brahman society.

CHALLENGE:
The most challenging part of the project was honoring the legacy of these icons yet making them and their work relatable and relevant to the current generation without trivializing their efforts. Even more, since India is such a censored country, my efforts to get the work published and/or sold have been met with refusals by companies as they are afraid of backlash from associating with anything that uses a religious symbols or pictures of goddesses.

ADDED DATE:
2019-02-21 19:29:08

TEAM MEMBERS (1) :


IMAGE CREDITS:
Rucha Ghadge, 2018.

Visit the following page to learn more: https://bit.ly/2NkSiPm
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Rucha Ghadge

PROFILE:
Rucha Ghadge is a graphic design student studying in her 3rd year at MIT Institute of Design, Pune. Currently starting out in her career, her primary focus is illustration based work. The brand has been created for end users to enjoy her art personally.

NOMINATION DETAILS

The Sisterhood Archives Postcard Series by Rucha Ghadge is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

The Sisterhood Archives Postcard Series by Rucha Ghadge is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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