Pretty Little Things Art Installation by Beck Storer

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DESIGN DETAILS
DESIGN NAME:
Pretty Little Things

PRIMARY FUNCTION:
Art Installation

INSPIRATION:
The world of medical research, when viewed through a microscope, is one of wonder and beauty where nature and biology can be seen in the most delicate and intricate forms. Tiny cells, a cluster of embryos, organisms multiplying - these are the unique views seen through the researcher’s lens. It can be a beautiful and breathtaking view not often seen by members of the public. Pretty Little Things is a collaboration with the University of Melbourne that celebrates and explores this beauty, re-interpreting microscopic images contributed by students, staff and researchers, into modern abstract patterns through the blasts of a vibrant fluorescent colour palette.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project glows in the dark! Parts of the installation we selected certain parts of the artwork to highlight and embellish individual sections of the patterns we created. And its big - over 250 meters long! Scale and a bright colour palette plays a large role in this artwork. Combined together, the glow in the dark embellishments, scale and colour palette are used to reinterpret scientific imagery into a dynamic visual narrative.

OPERATION / FLOW / INTERACTION:
The project is presented in two building site gantries which is parallel to the University of Melbourne's main entrance on Grattan Street, Parkville.

PROJECT DURATION AND LOCATION:
The project will be on display to the public until 2020.

FITS BEST INTO CATEGORY:
Arts, Crafts and Ready-Made Design

PRODUCTION / REALIZATION TECHNOLOGY:
The adhesive fluro vinyl we sourced for this project had never been used for a traditional print project - it's normally used for decals and signage. Working together with our production partners we created a solution that enable us to print directly onto this material in an economical way, reducing material wastage and unnecessary costs. Solvent UV inks were used to print on the vinyl using a wide format digital printer.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Over 250 metres of fluro adhesive vinyl was produced for this large scale installation. Due to this large quality and the unique nature we were using it for (printing) we were required to source this internationally from Japan and the United States. In total there were over 40 individual bay artworks created. Each bay was created in 6 printed sections, with each section having 3 layers to it - the print, the glow in the dark pieces and then finally the clear vinyl that sealed it all together. This required an intricate attention to detail when installing which took over 10 days to complete.

TAGS:
art installation, communication design, public art, graphic design

RESEARCH ABSTRACT:
Prototyping materials and exploring various print production techniques was imperative to the success of the production of this project.

CHALLENGE:
Pretty Little Things is part of Melbourne's Metro Tunnel Creative Program - a program that is dedicated to enhancing city life alongside the construction of the Metro Tunnel - a major development to our existing underground train system. The project is on a particular site that at times can be dark and is walked through by thousands every day. The challenge? How do we create this site to be engaging, light and memorable while the surrounding environment is being transformed?

ADDED DATE:
2019-02-07 00:16:48

TEAM MEMBERS (2) :
Beck Storer and Paul Meeuwsen

IMAGE CREDITS:
All Images:Casey Horsfield

Visit the following page to learn more: https://bit.ly/2U7oUhX
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Metro Tunnel Project

PROFILE:
The Metro Tunnel Project is building two nine-kilometer train tunnels, linking the Sunbury rail line in the north-west and the Cranbourne and Pakenham rail lines in the south-east, untangling the City Loop to allow more trains to run more often across Melbourne. It also includes five new underground train stations, which will allow Melburnians to access many of the city’s iconic destinations by train for the first time. The Cross Yarra Partnership (CYP) is the party delivering the Metro Tunnel Project on behalf of Rail Projects Victoria. Running alongside the Project is the Metro Tunnel Creative Program featuring activities and events designed and led by a team of designers, curators, and place managers dedicated to enhancing city life alongside the construction of Victoria’s biggest ever public transport project. In order to enhance the livability of places surrounding construction sites, CYP is working with stakeholders to create pockets of respite, creativity, and activation.

NOMINATION DETAILS

Pretty Little Things Art Installation by Beck Storer is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Pretty Little Things Art Installation by Beck Storer is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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