The Edible Ampersand Personal Project by Ashley Anastasia Howell

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DESIGN DETAILS
DESIGN NAME:
The Edible Ampersand

PRIMARY FUNCTION:
Personal Project

INSPIRATION:
A personal side project inspired by a little Sunday afternoon idea. My husband and I brought over fruit salad to my in-laws. At the same time the Manulife Centre at Bay and Bloor in Toronto was in the midst of doing renovations, and marketed it by asking creatives to post ampersands out of random objects and photograph them. And my first fruit ampersand was created. This inspired me to produce a weekly project called the Edible Ampersand which developed into a weekly creative project.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project was produced on the basis to learn more about food photography in combination with expanding knowledge of typography particularly ampersands. All while posting online and expanding a social network through common interest.

OPERATION / FLOW / INTERACTION:
This project is a weekly creative project that helps me understand the photography of food. Once I determine an ampersand I will manually arrange the food to look like the ampersand and photograph it accordingly.

PROJECT DURATION AND LOCATION:
Established in January of two thousand and eighteen and a weekly occurrence, still in production and ongoing. Taking place in the Avid Creative home studio.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Various materials are used including food and edible contents as the subject. A Cannon Rebel T2i are used to take photos along side various photo lights and equipment. Programs including Illustrator, Photoshop and Premiere Pro are used to edit the photographs and film.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The images were shot in a studio and once completed they were edited in Illustrator, Photoshop or PremierPro. The images and videos are set up mainly for the Edible Ampersand Instagram feed.

TAGS:
Ampersand, Side Project, Food, Typography, Personal, Design, Photography, Layout

RESEARCH ABSTRACT:
The research is mainly based around food texture, colour and lighting along with researching various ampersands which needs a background knowledge of typography. The main objective is to find the most suitable ampersand for the food that will be represented typographically.

CHALLENGE:
The hardest part is trying to not be so picky about each piece that is produced. As a side project and as a project that is about learning and understanding the limitations and time constraints that are crucial to the project. The project is also teaching me to limit my time while producing quality work within a limited time frame.

ADDED DATE:
2018-06-21 05:04:41

TEAM MEMBERS (1) :
Ashley Howell

IMAGE CREDITS:
All images are shot and edited by Ashley Howell.

Visit the following page to learn more: https://goo.gl/wXXZ4y
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Avid Creative

PROFILE:
Avid Creative is a freelance graphic design studio servicing food based clients. Founded in two thousand and fourteen by Ashley Howell, the work consists of both digital and print projects with a focus on branding. Most of Avid Creative's clients are within the Toronto area but there is the occasional international client. As a freelancer, Ashley has won various awards for her work.

NOMINATION DETAILS

The Edible Ampersand Personal Project by Ashley Anastasia Howell is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Ashley Anastasia Howell is also kept secret. This information will also be available later.
AWARD DETAILS

The Edible Ampersand Personal Project by Ashley Anastasia Howell is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.

· Read the interview with designer Ashley Anastasia Howell for design The Edible Ampersand here.

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· Click here to view the profile and other works by Ashley Anastasia Howell.
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