Profile: Ashley Anastasia Howell

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This is the public profile of Ashley Anastasia Howell, click here to view our interview with Ashley Anastasia Howell
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About Ashley Anastasia Howell : Ashley Howell is a freelance graphic designer born and raised in Toronto Canada. Ashley can be humble and at times shy although approachable with a down to earth outlook. She is an only child, who found her love at a young age and worked to build since she was a young teenager. Ashley has always been passionate about design. Ever since she found a stack of DIY magazine’s called Step-by-Step at a pawn shop, begging her mother to buy for her. She read them back to back. Ashley attended the best arts high-school in the city and graduated from Humber College in two thousand and four with a certificate in Advertising and Graphic Design and additionally attended a print production follow-up course in two thousand and five. After almost a decade, working for various corporations in the sports industry, she decided to make a change. In early two thousand and fourteen she branched out and started her own freelance business, tackling the food and beverage industry, an area she had been fascinated by for many years. She will admit, starting a freelance business was truly a challenge. It took many long nights hard work and perseverance to gain clients and a good reputation. A lot of clients came from word-of-mouth and still do to this day. In two thousand and fifteen, her work with the Julia Child Foundation has not gone unnoticed. To this day, her logo design is displayed in the Smithsonian Museum for the Award and she is truly honoured to have been a part of the project as she had the opportunity to meet some high-profile chefs, and names in the food industry. Ashley has also had the pleasure to be named Freelancer of the Year, twice by Toronto based studio, Co-op. They put on an annual event honouring ten great independent workers in the creative industry. Prior to this award there was few to if not no freelance recognition awards, so the recognition meant a lot to Ashley, especially being only a few years into her freelance career. Her work has become focused in brand identity design, including menu design, packaging and online marketing for both large and small clients. This became possible with Ashley’s strong background in both print and digital, along with becoming familiar in various hands-on activities like screen printing, photography and as of late, film. Over the years, she has won several awards, met some amazing people and hopes to retain a healthy amount of success. Although, her main goal is to simply be the primary go-to for all her food-based clients for any of their creative needs.
STATEMENT OF ART:
Design is art while serving it's purpose of communication on so many levels (not just visual) through various mediums. I believe design can change the world.

ORGANIZATION:
Avid Creative

EDUCATION:
2002, Arts & Marketing Major, Central Technical H.S., Toronto Ontario Canada
2004, Public Speaking, Humber College, Toronto Ontario Canada
2005, Advertising Graphic Design, Humber College, Toronto Ontario Canada
2006, Print & Prepress, Humber College, Toronto Ontario Canada
2007, Website Development, Degree, The Art Institute of Toronto, Toronto Ontario Canada

EXPERIENCE:
2005 - Present, Freelance Designer, Avid Creative, Toronto Ontario Canada
2012 – 2014, Graphic Designer, Canlan Ice Sports, Toronto Ontario Canada
2006 – 2012, Production Artist & Graphic Designer, Athletic Knit, Toronto Ontario Canada

AWARDS:
2018, Gold Winner, Corporate Identity, Muse Creative Awards, New York USA

2018, Gold Winner, Logo, Muse Creative Awards, New York USA

2018, Triumph Winner, Integrated Campaign, GlobalTrend Marketing Awards, New York USA

PRESS APPEARANCES:
2011, Personal Promotional Piece, Computer Arts Projects Magazine, Page 16 Oct. 2011, UK https://goo.gl/FQsUyS

2014, Applied Arts, The Business of Designing Menus
https://goo.gl/jJ7eKL

2015, Woman Around Town, Julia Child Award https://goo.gl/2VqsbK

2016, CBC How Local Restaurants Can Market Using Pokemon Go, PEI, Canada https://goo.gl/h1DeX1

2016-2017, Guest Blogger, Restaurants Canada, Toronto, Canada https://goo.gl/pExXJ3

2016, Marketing Magazine, Toronto, Canada https://goo.gl/5hqzxA

2017, Business.com, How Color Can Impact Your Restaurant, New York City, USA https://goo.gl/7ALVid

ACCOLADES:
2017, Freelancer of the Year, Freelancers Unite Awards, Toronto Ontario Canada

2016, Freelancer of the Year, Freelancers Unite Awards, Toronto Ontario Canada

LANGUAGE SKILLS:
English (Near Native)

COMPUTER LITERACY:
Advanced | InDesign
Advanced | Illustrator
Advanced | Photoshop
Advanced | Acrobat
Advanced | Mailchimp
Advanced | Wordpress
Advanced | Word / Powerpoint / Excel
Intermediate | Premier Pro
Intermediate | Dreamweaver

SYMPOSIUMS AND ACADEMIC CONFERENCES::
2017, Design Thinkers, RGD, Toronto/Canada
2014, Design Thinkers, RGD, Toronto/Canada
2013, Design Thinkers, RGD, Toronto/Canada
2012, Design Thinkers, RGD, Toronto/Canada
2011, Design Thinkers, RGD, Toronto/Canada
2010, Design Thinkers, RGD, Toronto/Canada
2008, Design Thinkers, RGD, Toronto/Canada
2007, Design Thinkers, RGD, Toronto/Canada
2006, Design Thinkers, RGD, Toronto/Canada

MEMBERSHIPS & ASSOCIATIONS:
2017, Toastmasters Humber Shores, Toronto/Canada
2015, Restaurants Canada, Toronto/Canada
2016, Restaurants Canada, Toronto/Canada
2017, Restaurants Canada, Toronto/Canada

COLLECTIONS:
2015, Smithsonian, The Julia Child Award Design, Washington DC, USA

HOBBIES:
Food photography, Reading Non-Fiction Particularly on Marketing, Crafts, Novice Calligraphy

CLIENTELE:
2018, Freelance Graphic Designer, BuyWell, Various Design Work - Print and Digital

2018, Freelance Graphic Designer, MiTaco Taqueria, Various Menu Designs and Signage

2018, Freelance Graphic Designer, Beth Travels, Logo and Business Cards

2018, Freelance Graphic Designer, Smoque N’ Bones, Menu and Marketing Material

2018, Freelance Graphic Designer, UofT Bloomberg, 2018 Research Report - 32 Page Document

2017 - Present, Freelance Graphic Designer, Roadside Willies (PEI), Menu Design

2017 - Present, Freelance Graphic Designer, Branding and Buzzing (Clients worked with include; Jarritos, B.Good, ChairmanMills, ClubHouse for Chefs, McCormick for Chefs, French's, LaRocca Cakes, Thai Kitchen, Bonne Maman, Cafe Diplomatico, Conestoga Farms, Sable & Rosenfeld, Khau Gully, Posta, 10Tation) Various Design Work - Print and Digital

2017-2018, Freelance Designer, Harbinger, Toronto Ontario Canada

2017, Freelance Graphic Designer, Modern Skin Co., Branding, Package Design and Imagery for The Website

2017, Freelance Graphic Designer, Belmont Meats, Designed Marketing Pieces Including Promotional Cards and Sell Sheets

2016 - Present, Freelance Designer, Restaurants Canada (Formerly CRFA), Various Design Work - Print and Digital

2016 - Present, Freelance Designer, Sugar Suite Cakes, Designed the Branding Collateral, Website, Packaging and Signage

2016-2017, Freelance Graphic & Web Designer, Crolla's Gelato Franchise Ltd. (Scotland), Website Design and Signage

2015 - Present, Freelance Designer, Yummy Market Inc., Various Design Work - Print and Digital

2015 - Present, Freelance Designer, isure Insurance, Various Design Work - Print and Digital

2015, Graphic Designer, The Julia Child Award, The Julia Child Foundation for Gastronomy and the Culinary Arts (NYC), Designed the Award and Logo

2014 - 2016 Freelance Graphic Designer, Mucho Burrito via:Wiki-Brands, Various Design Work - Print and Digital

2014, Freelance Graphic Designer, The Law Society of Upper Canada, Various Design Work - Print and Digital

WEB SITE:
www.acgd.ca

PORTFOLIO URL:
www.behance.net/avidcreativedesign

REGISTRATION DATE:
2018-05-25 05:15:53

COUNTRY:
Canada

ACCOUNT TYPE:
Professional

Awards received by Ashley Anastasia Howell


Edible Ampersand Personal Project

Bronze A' Design Award Winner for Graphics and Visual Communication Design Category in 2018
Ashley Anastasia Howell for Avid Creative

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