Qianyifeng Corporate Identity by Zhanglian Yan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Qianyifeng PRIMARY FUNCTION: Corporate Identity INSPIRATION: Inspired by the traditional China Song font strokes. It has a history of thousands of years, and the Song Dynasty is also the peak of the art and aesthetics of ancient Chinese painting. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a corporate image of an art gallery agency. Extract the strokes of the traditional Chinese "Qian" characters and combine them into the English word "ART". This is a new attempt. Traditional Chinese stroke elements express the western English form and meaning and convey the concept of innovation and inheritance. It is used in the organization's external promotional image and opening exhibition. OPERATION / FLOW / INTERACTION: In the main links and places, through the display of agency logos and corporate image promotion materials, viewers can perceive familiar and novel visual design and perception of art and culture, thereby enhancing the customer's mentality of viewing exhibitions and negotiations. PROJECT DURATION AND LOCATION: The project began in May 2016, completed in June 2016 and was exhibited in Wuhan. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: It can be realized by various technologies and materials such as paper printing, screen media, and engraving. SPECIFICATIONS / TECHNICAL PROPERTIES: No fixed size, depending on actual needs. TAGS: Corporate Identity, Logo, Art Gallery, Wuhan RESEARCH ABSTRACT: Through research, drawing out the familiar visual symbols of the nation to recombine can create a familiar and novel visual effect. At the same time, people can have more resonance with the understanding of this new symbol. CHALLENGE: How the Eastern and Western arts are displayed on this logo at the same time, through which elements to talk and communicate, this is the hardest part. Through continuous research, we have found suitable methods and forms. ADDED DATE: 2018-03-20 14:02:41 TEAM MEMBERS (1) : IMAGE CREDITS: Image 1: Creator / Zhanglian Yan Image 2: Photographer / Zhanglian Yan Image 3: Photographer / Zhanglian Yan Image 4: Photographer / Zhanglian Yan Image 5: Photographer / Zhanglian Yan |
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| Visit the following page to learn more: http://t.cn/RES0UMt | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Yanzhanglian Design Consultant PROFILE: This is a graphic design studio located in Wuhan, China. involving corporate identity, packaging, posters, books, photography and other services. The studio is oriented principally in the cultural arts design. Adhere to innovative and unique design thinking, and be good at integrating modern visual design with traditional culture. |
| AWARD DETAILS | |
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Qianyifeng Corporate Identity by Zhanglian Yan is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Zhanglian Yan. · Click here to register inorder to view the profile and other works by Zhanglian Yan. |
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