Qianyifeng Corporate Identity by Zhanglian Yan

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DESIGN DETAILS
DESIGN NAME:
Qianyifeng

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Inspired by the traditional China Song font strokes. It has a history of thousands of years, and the Song Dynasty is also the peak of the art and aesthetics of ancient Chinese painting.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a corporate image of an art gallery agency. Extract the strokes of the traditional Chinese "Qian" characters and combine them into the English word "ART". This is a new attempt. Traditional Chinese stroke elements express the western English form and meaning and convey the concept of innovation and inheritance. It is used in the organization's external promotional image and opening exhibition.

OPERATION / FLOW / INTERACTION:
In the main links and places, through the display of agency logos and corporate image promotion materials, viewers can perceive familiar and novel visual design and perception of art and culture, thereby enhancing the customer's mentality of viewing exhibitions and negotiations.

PROJECT DURATION AND LOCATION:
The project began in May 2016, completed in June 2016 and was exhibited in Wuhan.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
It can be realized by various technologies and materials such as paper printing, screen media, and engraving.

SPECIFICATIONS / TECHNICAL PROPERTIES:
No fixed size, depending on actual needs.

TAGS:
Corporate Identity, Logo, Art Gallery, Wuhan

RESEARCH ABSTRACT:
Through research, drawing out the familiar visual symbols of the nation to recombine can create a familiar and novel visual effect. At the same time, people can have more resonance with the understanding of this new symbol.

CHALLENGE:
How the Eastern and Western arts are displayed on this logo at the same time, through which elements to talk and communicate, this is the hardest part. Through continuous research, we have found suitable methods and forms.

ADDED DATE:
2018-03-20 14:02:41

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image 1: Creator / Zhanglian Yan
Image 2: Photographer / Zhanglian Yan
Image 3: Photographer / Zhanglian Yan
Image 4: Photographer / Zhanglian Yan
Image 5: Photographer / Zhanglian Yan

Visit the following page to learn more: http://t.cn/RES0UMt
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Qianyifeng Art Gallery

PROFILE:
Qianyifeng Gallery is an art dealership located in Wuhan, China. Main painting art exhibitions, auctions, lectures, etc.

NOMINATION DETAILS

Qianyifeng Corporate Identity by Zhanglian Yan is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Qianyifeng Corporate Identity by Zhanglian Yan is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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