Esfahan City Branding Ciry Branding by Sanaz Tabatabaei

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DESIGN DETAILS
DESIGN NAME:
Esfahan City Branding

PRIMARY FUNCTION:
Ciry Branding

INSPIRATION:
The majesty of Esfahan city is reflected in all aspects of the city. in the most famous landmark of the city the dome of the Sheikh Lotfollah Mosque there is a peacock hidden which will be revealed by the sunlight at an exact time of the day. Peacock shares, mutual attributes with the city so becomes the reference symbol in the logo design and finds its modern and dynamic texture inspired by The arabesque and Islamic art and architecture of the city.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The city of Esfahan is the first tourist destination in Iran. Esfahan city branding was a national project which should help to increase the tourism potential of the city and bring harmony to the city visual language.

OPERATION / FLOW / INTERACTION:
The logo becomes the official sign of the city and the VI applied to all urban public spaces and signage system. Also a monument designed according the logo to become the city symbol.

PROJECT DURATION AND LOCATION:
The project started in july 2017 in Tehran and finished in september in Tehran.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Visual material and ambient for official and public spaces applied in a wide range of materials such as print media, publications, out of home boards, banners, cars and window stickers, gifts, signboards etc. Also, a mobile application is designed for the city to help visitors to find suitable tours, places, shops, restaurants and untold Esfahan stories. The app is gamified to help a Foreigner to become an Esfahaner with a number of qualifications to earn rewards like discounts in certified products and services. The app users also have an opportunity to rate the city services to motivate producers to increase the quality of their services.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
city branding, branding, tourism, place branding, visual identity

RESEARCH ABSTRACT:
Apart from the study of culture, the city architecture and artisans, several strategic development documents and researches have been considered during the design process. Surveying the visitors was another source for better understanding of the needs.

CHALLENGE:
Design to attract tourists and locals can relate in a same time was the main challenge of the project. The wide range of communication materials from the official corporate identity, stationary, signages, gamified application to city monument makes the project multi-dimensional and makes it challenging to maintain Integrity in all materials.

ADDED DATE:
2018-02-26 16:58:42

TEAM MEMBERS (8) :
Design strategist: Foad Tajali, Design director: Sanaz tabatabaei, Creative director: Aboozar Alavitabar, Acount director: Farbod Tajali, Creative team: Foad Tajali, Sanaz Tabatabaei, Aboozar Alavitabar, Sepid Ghaemi, Hasan Yoghar, Design team: Sanaz Tabatabaei, Hasan yoghar, Maryam Rahimi, 3D artists:Mohammad Ghadimi, Mohammad Ali Fathi, farid Feizollahi, Parisa Pasandideh and Video Team: Reza Misaghi, Bahram Yaghmaei

IMAGE CREDITS:
Sanaz Tabatabaei, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Esfahan City Branding Ciry Branding by Sanaz Tabatabaei is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Esfahan City Branding Ciry Branding by Sanaz Tabatabaei is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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