Esfahan City Branding Ciry Branding by Sanaz Tabatabaei |
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| DESIGN NAME: Esfahan City Branding PRIMARY FUNCTION: Ciry Branding INSPIRATION: The majesty of Esfahan city is reflected in all aspects of the city. in the most famous landmark of the city the dome of the Sheikh Lotfollah Mosque there is a peacock hidden which will be revealed by the sunlight at an exact time of the day. Peacock shares, mutual attributes with the city so becomes the reference symbol in the logo design and finds its modern and dynamic texture inspired by The arabesque and Islamic art and architecture of the city. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The city of Esfahan is the first tourist destination in Iran. Esfahan city branding was a national project which should help to increase the tourism potential of the city and bring harmony to the city visual language. OPERATION / FLOW / INTERACTION: The logo becomes the official sign of the city and the VI applied to all urban public spaces and signage system. Also a monument designed according the logo to become the city symbol. PROJECT DURATION AND LOCATION: The project started in july 2017 in Tehran and finished in september in Tehran. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Visual material and ambient for official and public spaces applied in a wide range of materials such as print media, publications, out of home boards, banners, cars and window stickers, gifts, signboards etc. Also, a mobile application is designed for the city to help visitors to find suitable tours, places, shops, restaurants and untold Esfahan stories. The app is gamified to help a Foreigner to become an Esfahaner with a number of qualifications to earn rewards like discounts in certified products and services. The app users also have an opportunity to rate the city services to motivate producers to increase the quality of their services. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: city branding, branding, tourism, place branding, visual identity RESEARCH ABSTRACT: Apart from the study of culture, the city architecture and artisans, several strategic development documents and researches have been considered during the design process. Surveying the visitors was another source for better understanding of the needs. CHALLENGE: Design to attract tourists and locals can relate in a same time was the main challenge of the project. The wide range of communication materials from the official corporate identity, stationary, signages, gamified application to city monument makes the project multi-dimensional and makes it challenging to maintain Integrity in all materials. ADDED DATE: 2018-02-26 16:58:42 TEAM MEMBERS (8) : Design strategist: Foad Tajali, Design director: Sanaz tabatabaei, Creative director: Aboozar Alavitabar, Acount director: Farbod Tajali, Creative team: Foad Tajali, Sanaz Tabatabaei, Aboozar Alavitabar, Sepid Ghaemi, Hasan Yoghar, Design team: Sanaz Tabatabaei, Hasan yoghar, Maryam Rahimi, 3D artists:Mohammad Ghadimi, Mohammad Ali Fathi, farid Feizollahi, Parisa Pasandideh and Video Team: Reza Misaghi, Bahram Yaghmaei IMAGE CREDITS: Sanaz Tabatabaei, 2017. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Isfahan Chamber of Commerce, Industries, Mines and Agriculture (ECCIMA) PROFILE: Isfahan Chamber of Commerce, Industries, Mines and Agriculture (ECCIMA) is a non- profit, non-governmental organization which is the most representative business organization in Isfahan province of Iran. According to the Law of The I.R. Iran Chamber of Commerce, Industries and Mines, the scope of activity of a provincial chamber is limited to the boundaries as laid down in the law of the National Geographic Division, and each provincial chamber enjoys juridical personality and shall be independent in its financial and administrative affairs according to the respective regulations. Foundation bases of "Businessmen Association" in Isfahan go back to over 100 years ago. This action was a valuable incentive to establish the "Chamber of Commerce" in 1931. By the collective efforts of Isfahan artisans "Chamber of Industry" was also formed, which was merged to "Chamber of Commerce" in 1970, and the "Chamber of Commerce, Industries and Mines" was formed. In 2012 the chamber changed to "Chamber of Commerce, Industries, Mines and Agriculture", referred to as "ECCIMA". Isfahan Chamber of Commerce, Industries, Mines and Agriculture, was awarded as "The Best Local Chamber" (Big Chamber Category) by The Confederation of Asia – Pacific Chambers of Commerce and Industry (CACCI) in October 2012; in recognition of its outstanding achievement in promoting the industrial, commercial and social well-being of its community, and in supporting the chamber movement in the region. |
| AWARD DETAILS | |
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Esfahan City Branding Ciry Branding by Sanaz Tabatabaei is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Sanaz Tabatabaei. · Click here to register inorder to view the profile and other works by Sanaz Tabatabaei. |
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