About Sanaz Tabatabaei : I’m the co-founder and design director at Carno Creative Studio in Tehran/Iran. I got my Master’s degree in graphic design from Al-zahra University in 2009-Tehran/Iran. I’ve worked for over 20 years as a design director and strategist in many branding, packaging, visual identity, advertising projects for many of the most prominent local and international brands. I’ve been a professor in the graphic design since 15 years ago and I’ve written many essays on design in authentic magazines. In addition, I’ve earned awards from “A’Design award-Italy” for “Esfahan City Branding”,three golden awards from “National Advertising Festival-Iran”. The studio where I was a design director in, received “the best design studio award of the year” from the Packaging Biennial. One of my projects for Tetrapak was amongst the top five in the “Gerety Awards-France”in the effective communication section. I am also a member of New York advertising Festival Jury , Grand Jury of A'Design Competition and Awards Italy and the Jury of the National AD Festivals in Iran.