Ichiei Brand Identity by Nova Hung

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DESIGN DETAILS
DESIGN NAME:
Ichiei

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
ichiei engaged in health food agents, the company philosophy for the "beautiful health from the beginning of eating habits". Loquat is a highly potent plant, since ancient times has been used by traditional Chinese medicine and folk therapy, the product used in Japan Kagoshima loquat leaves, made by the patent system approved by Kagoshima government.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To cope with the main sales market for the Chinese mainland, Hong Kong and Macao high-end customers, the design will be the state of tea into a poetic realm, the tea leaves scattered in Japan's land form, with the simplistic and stylish way to interpret a kind of health and lifestyle of Teaism.

OPERATION / FLOW / INTERACTION:
ichiei company name in Chinese pronounces Yat Ying, Yat is Chinese word ONE, the ONE shape represented by the horizontal line plus Japanese name next to it. Also Ying means ocean in Japan, the part of Ying using a simply water curve instead of 3 dots. The logo's shape showcases the shape of loquat fruit.

PROJECT DURATION AND LOCATION:
The project started in June 2016 and finished in August 2016 - Hong Kong.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Adobe software for the logo and all printed documents. Production for the packaging produced by 350g art-card with matte lamination. Leaflet produced by 128g glossy paper. Thank you card produced by 250g matte art card. Poster produced by 128g glossy paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Small Tea Package size is Width 12 cm x Depth 12 cm x Height 12 cm, Big Tea Package size is Width 17 cm x Depth 6 cm x Height 20.5 cm, Leaflet open size is A4, folded size is A5. Thank you card size is 5.4cm x 9cm. Poster size is A2.

TAGS:
logo, identity, branding, symbol, tea, packaging design, leaflet, high-end, simplism

RESEARCH ABSTRACT:
Research for the loquat fruit and loquat leaves shapes, the style of Japan simplism, how to use white color well to build up the product identity style. Client provided their Japanese farm picture to us, those pictures are full of peacefulness, elegant and pure spirit, same as their concept of the product producing. I want to enhance the product identity to promote a new way of enjoying tea and healthy, feeling the mood of the company spirit by just look at the package.

CHALLENGE:
Ying is a Chinese word that has lots of strokes, a logo aimed to be as simple as it can for target audience easy to identify, so it takes time to modify the way of writing.

ADDED DATE:
2018-02-26 10:26:17

TEAM MEMBERS (1) :


IMAGE CREDITS:
Nova Hung

Visit the following page to learn more: http://chatterdesign.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Chatter Design Limited

PROFILE:
Our services include Branding, Graphic Design, Advertising, Website Development, App Development, Photography, TVC Production etc. Actually, all you can imagine. "Design is not just what it looks like and feels like. Design is how it works." - said by Steve Jobs. Sustainable marketing strategy and an efficient personal brand image is needed for every company. We treat our clients like friends, we love to communicate, to feel and understand their needs. We have 10 years design industry experience, our team is smart, friendly, self-driven and passionate about the work we do. "Design is how it works with communicate" - Chatter Design.

NOMINATION DETAILS

Ichiei Brand Identity by Nova Hung is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Nova Hung is also kept secret. This information will also be available later.
AWARD DETAILS

Ichiei Brand Identity by Nova Hung is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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