Insect Sculptures Advertising by Chris Slabber

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DESIGN DETAILS
DESIGN NAME:
Insect Sculptures

PRIMARY FUNCTION:
Advertising

INSPIRATION:
The concept development was done by a creative agency team from TBWA Africa. This was where the basic idea was born. After the initial briefing it was time too research a style. A lot of the inspiration came from the work of Felix Hernandez who is known for building miniature sets and photographing them too look life like. It was obvious that the insects would appear more life like if they were build as a solid object instead of stitching the elements together in Photoshop.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The concept was to create the insects out of the environments they thrive in and also the things that they feed on for the new Doom insecticide campaign. The art direction was to be applied to 6 bugs. The Ant, Cockroach, Flea, Fishmoth, Fly and Mosquito. The materials and elements were sourced at junk yards, garbage dumps, super markets and river beds. From there each insect was build by hand using the corresponding elements. The sculptures were photographed and retouched in Photoshop.

OPERATION / FLOW / INTERACTION:
The main use for these pieces was for the new Doom insecticide campaign. The website, http://doom.co.za was the first priority. It serves as a call to action in terms of what insect problem you might have at home or work. Because of the striking nature of the images, they worked well for outdoor media as they attracted a lot of attention because of their graphic nature.

PROJECT DURATION AND LOCATION:
The project started in September 2017 in Cape Town and finished in November 2017 in Johannesburg.

FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Each insect was build as a solid sculpture out of the needed elements that corresponded with each insect. For example, building the cockroach I used an old croissant for the tail, rotten leaves and plant materials for wings, Chicken bones and old banana peels for legs and an old tea bag as a head. Afterwards in Photoshop, each sculpture was retouched too correct colors, ad shadows and some body shaping.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Each sculpture was build on a surface area of 250mm x 50mm. The digital files were provided too the client as hi resolution files at a size of 420mm x 594mm. From here it could be used for large format print executions as well as digital application.

TAGS:
sculpture, insects, insecticide, photography, manipulation, photoshop, retouching, advertising

RESEARCH ABSTRACT:
The main research consisted of two things. Too either photograph all the elements separately or too completely build each insect as a solid sculpture and photographing them. After some tests it was clear that the sculptures were the best option. This also meant that the elements used had to be in direct proportion too each other too achieve a real look and feel. In the end the sculptures provided the market with good insight as too why insects thrive in their respected environments.

CHALLENGE:
When creating the sculptures, the main challenge was too keep the respected elements in proportion too each other. This was too make each insect look as real as possible. Because of all the elements for each sculpture, it was necessary to build a wire frame as a support structure. The challenge was too make the viewer feel grossed out by the sculptures as they would when seeing real insects.

ADDED DATE:
2018-01-09 11:27:30

TEAM MEMBERS (5) :
Creative Direction: TBWA Africa, Art Buyer & Production: Stacey Moloi, Art Direction: Ntokozo Nhlanhla, Artist: Chris Slabber and Photography & Manipulation: Chris Slabber

IMAGE CREDITS:
Image #1: Photography & Manipulation Chris Slabber, 2017
Image #2: Photography & Manipulation Chris Slabber, 2017
Image #3: Photography & Manipulation Chris Slabber, 2017
Image #4: Photography & Manipulation Chris Slabber, 2017
Image #5: Photography & Manipulation Chris Slabber, 2017

Visit the following page to learn more: http://doom.co.za
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Chris Slabber

PROFILE:
Chris Slabber specializes in photography, retouching and manipulation. His niche lies in the experimental side of his craft. Exploring the unknown is what drives him to achieve his unique results and in doing so supplies his clients with stand alone work.

NOMINATION DETAILS

Insect Sculptures Advertising by Chris Slabber is a Nominee in Photography and Photo Manipulation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Insect Sculptures Advertising by Chris Slabber is Winner in Photography and Photo Manipulation Design Category, 2017 - 2018.



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