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Insect Sculptures Advertising by Chris Slabber |
Home > Winners > Design #63001 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
CS: The idea was to create different insects using elements from their environment and food they eat. I spent some time researching dirty homes and environments in order to identify each insect's characteristics. This gave enabled me to create the right tone of voice for each piece.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
CS: Each insect had to look as real as possible. I wanted the viewer too cringe when looking at them.
FS: What are your future plans for this award winning design?
CS: The agency who commissioned me (TBWA Africa) will be entering the work to a few other awards in the advertising world.
FS: How long did it take you to design this particular concept?
CS: About 2 months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CS: I was briefed by the Agency/client.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CS: This design was for a client of TBWA Africa
FS: What made you design this particular type of work?
CS: The brief.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
CS: I was directed by the creative director of TBWA Africa. Afterwards my work was given to their designers to apply the pieces to the different mediums.
FS: Who is the target customer for his design?
CS: Home owners.
FS: What sets this design apart from other similar or resembling concepts?
CS: I think it has a lot to do with the hand made approach. Instead of just creating the work on the computer, I started building sculptures by hand and afterwards I retouched them digitally. This always gives work a very unique quality.
FS: How did you come up with the name for this design? What does it mean?
CS: It was supplied by the Client/ Agency
FS: Which design tools did you use when you were working on this project?
CS: My hands, Canon 5D, Photoshop
FS: What is the most unique aspect of your design?
CS: I'd say the hand made quality.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
CS: TBWA Africa
FS: What is the role of technology in this particular design?
CS: Too refine the final pieces.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
CS: As mentioned, I did a lot of research into each insect's habitat and what allows them to create their habitat.
FS: What are some of the challenges you faced during the design/realization of your concept?
CS: The biggest challenge was to make the insects look real or alive.
FS: How did you decide to submit your design to an international design competition?
CS: I felt really good about the quality of the final product.
FS: What did you learn or how did you improve yourself during the designing of this work?
CS: Its the same thing as always, keep working until you find the solution. Every project has that one little thing you need to find that helps everything make sense.
FS: Any other things you would like to cover that have not been covered in these questions?
CS: Because I used garbage and rotten food to create the sculptures, I learned that vanilla essence helps with the smell. haha!
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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