Ian Bennett Architecture Branding by Joel Derksen

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DESIGN DETAILS
DESIGN NAME:
Ian Bennett Architecture

PRIMARY FUNCTION:
Branding

INSPIRATION:
Ian began the project with limited language to describe his unique approach. He said, "I believe in purity and simple forms." As part of research for the project, I presented Ian with anonymised biographies of his competitors - all indistinguishable and leaning on the same tautological language. Using interviews with architecture professors, I had them write descriptions of Ian's work. From there, we worked on capturing his themes: masculinity, interior/exterior, confidence and boldness.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Ian's work is the dynamic engagement of interior and exterior spaces with bold, unapologetic, masculine forms. The identity plays with negative space and forms around it, including the air around the paper itself. A customised verison of Classic Grotesque with its angled edges and refined forms compliments the immaculate detailing of Ian's work.

OPERATION / FLOW / INTERACTION:
Ian's collateral system functions by breaking the expected parameters of a paper branding system, through the engagement of the negative space around the paper to break into multiple dimensions. Set on an angle, the paper itself engages the negative space; set at 90 degrees, the typography pitches at an angle, engaging within the confines of the paper.

PROJECT DURATION AND LOCATION:
The project started in April 2017 and finished August 2017. Client was remote in Australia; designer in Amsterdam

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Printing - white foil stamps, GF Smith Colourplan papers.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Various: A4, C6, DL, standard business card size (85mm x 55mm).

TAGS:
architecture, branding, typography, australia,

RESEARCH ABSTRACT:
Research methods involved competitor analysis of Ian Bennett's local architectural scene, as well as a global search to discover unique biographies and expressions as best-in-class examples of how architects can talk about their work. From there, architecture professors and aficionados were asked to write and talk about what they saw in Ian's work - what excited them. This lead to a wealth of phrases, inspiration and references to play back to Ian and give him a broader linguistic toolkit to talk about his practice and philosophy in architecture. This is especially critical when many architects use the same language - which is filled with embedded knowledge - but does not clarify a practice, approach or philosophy to a potential client. Ian was incredibly enthusiastic, and through further discussions and selection of language, we were able to frame the key themes of the practice and unlock the true conceptual potential of the brand.

CHALLENGE:
The hardest part was working with Ian in the capacity that it is easy for any creative consultant to slide back into language that is native to their field - empty terms such as "pure", "simple", "authentic";, "modern" etc.

ADDED DATE:
2017-09-25 22:50:27

TEAM MEMBERS (1) :
Joel Derksen

IMAGE CREDITS:
Architectural photography - Katherine Lu.
All other - Joel Derksen

Visit the following page to learn more: http://www.joelderksen.com/work/ian-bennett-a rchitecture/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ian Bennett

PROFILE:
Founded in 2008, Ian Bennett's residential architectural practice in New South Wales, Australia, focuses on durable materials and bold designs that challenge and engage interior and exterior spaces. Ian's practice focuses on excellence, confidence and masculine forms, with a design philosophy inspired by the Brazilian tradition of architecture, where interior and exteriors of residential dwellings merge and interact.

NOMINATION DETAILS

Ian Bennett Architecture Branding by Joel Derksen is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Ian Bennett Architecture Branding by Joel Derksen is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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