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Ian Bennett Architecture Branding by Joel Derksen |
Home > Winners > Design #61110 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
JD: The engagement of interior and exterior forces - which is a key inspiration for Ian Bennett's work.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JD: Simplicity - letting the concept come forward.
FS: What are your future plans for this award winning design?
JD: I want to fuss with the type some more but - it's done. So, letting it be?
FS: How long did it take you to design this particular concept?
JD: Three to four weeks.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JD: There was a lot of market research and looking at other architecture firms. interviews with art historians and architecture fans helped put words to some unique attributes in Ian's work.
FS: Who is the target customer for his design?
JD: Ian's clients - people who will want to remember him and commission him for work.
FS: What sets this design apart from other similar or resembling concepts?
JD: Here, I think it's about acknowledging that paper itself is a surface that can be manipulated. It can engage space around it.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JD: Interviews with architecture fans and art historians, interviews with the client himself, and a lot of research into how architects talk about their practice.
FS: What are some of the challenges you faced during the design/realization of your concept?
JD: The biggest one was the limitation of language and Ian's perspective on his own work.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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