Fling Logo and VI by Steve Roberts

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DESIGN DETAILS
DESIGN NAME:
Fling

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
The logo has a totally custom script typeface to represent the uniqueness of personality. Personality was key to reflecting of the users of the app, each having their own reason and perspective when sending a message (Fling), this also gives the word mark a personality of its own. The script lettering injects youthfulness and attitude, with the connection of letters representing social connection and the journey of a message (Fling). The slanted text gives an instant injection of energy/dynamism.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Fling is a young start-up with big ideas for disrupting the social media industry by providing users with a gateway into other people's lives. This is done by creating the first truly random social media app that allows anyone from anywhere to connect with anyone from anywhere and share their moments. In 12 months Fling had grown to 4.5 million users and the founders thought it was time to reinvent the app's image. The previous logo lacked character, looked static and failed to represent the app.

OPERATION / FLOW / INTERACTION:
Logo is primarily featured in the apps on boarding screens. The script lettering, with the connection of letters enabled the logo to be playfully animated with the paper plane, spelling out the letters.

PROJECT DURATION AND LOCATION:
The project started in April 2015 in London and finished in June 2015 in London.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The logo has a totally custom script, handwritten typeface to represent the uniqueness of personality. This also playfully depicts the journey of the message (paper plane/Fling).

SPECIFICATIONS / TECHNICAL PROPERTIES:
Logo is primarily featured in the apps on-boarding screens, for both iOS and android.

TAGS:
logo, branding, script, app, identity

RESEARCH ABSTRACT:
The logo has a totally custom script typeface, resulting in extensive handwriting, script research. Secondly, plane trail visualisation and patterns as an essential aspect of the re-design was to retain the instantly recognisable paper plane, a symbol that epitomises the fun, free brand aspect, integral to Flings identity.

CHALLENGE:
Creating a free, fluid script typeface as well as ensuring that the logo remained visually balanced, consistent, to enable positioning of the brand on the current and future social media landscape.

ADDED DATE:
2017-09-15 10:22:58

TEAM MEMBERS (2) :
Designer: Steve Roberts and Fling design team

IMAGE CREDITS:
Steve Roberts, 2017.

Visit the following page to learn more: http://www.7robots.co.uk/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Fling - see the world

PROFILE:
Fling is a young start-up with big ideas for disrupting the social media industry by providing users with a gateway into other people’s lives. This is done by creating the first truly random social media app that allows anyone from anywhere to connect with anyone from anywhere and share their moments.

NOMINATION DETAILS

Fling Logo and Vi by Steve Roberts is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Steve Roberts is also kept secret. This information will also be available later.
AWARD DETAILS

Fling Logo and Vi by Steve Roberts is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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