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Fling Logo and Vi by Steve Roberts |
Home > Winners > Design #60414 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
SR: An essential aspect of the re-design was to retain the instantly recognisable paper plane, a symbol that epitomises the fun, free brand aspect, integral to Flings identity. The new logo now has a totally custom script typeface to represent the uniqueness of personality, reflective of the users of the app, each having their own reason and perspective when sending a message (or Fling), with the connection of letters representing the social connection and the journey of a message the app provides. The slanted text gives an instant injection of energy and dynamism.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SR: The main reason for the re-design was that the previous logo lacked character, looked static and on a whole failed to represent what the Fling app has become.
FS: How long did it take you to design this particular concept?
SR: The logo itself took around 3-4 weeks, the accompanying visuals took a lot longer.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SR: It was commissioned
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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