JT Foxx Branding Logo Design by Lawrens Tan |
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| DESIGN NAME: JT Foxx Branding PRIMARY FUNCTION: Logo Design INSPIRATION: We see the 1 in the J, together with the >> in the FOXX. The colors "1" and ">>" can be changed to suit different coaching programmes, making it comtemporary. The entire font portrays a sense of stability, focus and clean executed graphics. Showing that solutions could always be simple, not overthinking or exaggerating. Less is more. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brief was to create a logo for a Business Coach, with the very concept of being at the number 1. JT Foxx believes in coaching his client, together to advance to another level, creating massive succes for them, with his tagline #FamilyFirst The execution was done miniminalist, with the elements of being #1 in the World as well as the concept of moving forward, breaking new grounds and new frontiers and territorries both in the business world as well as success rate. OPERATION / FLOW / INTERACTION: In this logo, the interesting part is to identify the "1" and the ">>" that is weaved into the design. Being the number 1 coach and the desire to keep learning new things, the logo had to portray it. The "1" seamlessly replaced the stoke in the J, and the forward thinking and learning idea was fused in the X. PROJECT DURATION AND LOCATION: The project started in Nov 2016 and finished in March 2017 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The colours used had to be bold, professional and elite. Thus one of the ways to explore was to use textures of metal like gold which will give it a sense of royalty and premium feel to the entire package. SPECIFICATIONS / TECHNICAL PROPERTIES: The logo was adapted to some stationeries - An A5 notebook with gold and black being the base colour. Another learning flip pad was designed and launched that measured 110mm x 220mm with a base of 80mm. TAGS: Logo Design, Branding, Graphic Design RESEARCH ABSTRACT: Business coaching is about helping businesses scale up to another level and staying at peak. It's about advancing to be a cut above. The challenge was how to bring these concept across, without being too direct and arrogant. It was how to make it minimalist yet it speaks volume about how having a business coach can bring the business to the next level. Being a 1st, the number was built into the J, that symbolises staying at peak. It fused perfectly. But the advancing factor still had to be in. Which symbol could define this? After experimenting with different approaches, the >> symbol was established and it was fitted to the XX alphabets and everything came into place. The remaining work was to bring these two subtle elements pop out. Because of the different coaching that the organisation had, different colours and textures had to be there to differentiate the courses. But the key logo had to portray a sense of premium and absolute authority. Gold was chosen in this context. CHALLENGE: The challenge was to portray the success stories of being Number 1 subtlety and not overwhelming. It had to portray that the coach is always moving forward and breaking new grounds to learn new things. ADDED DATE: 2017-08-29 10:08:08 TEAM MEMBERS (1) : IMAGE CREDITS: Lawrens Tan, 2017. |
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NAME: JT FOXX Organisation PROFILE: JT Foxx is widely known when introduced on stage or in the media as the world's #1 wealth coach. His various coaching organizations have widely been hailed as the world's top organization. What makes this organization is two folds. One is the culture that has been built based on a "Powered by Your Success" philosophy that means the more successful our clients are the more successful we become as an organization. Our second is our #FamilyFirst mantra. We treat all our clients as if they were our family and as cliche as it may sound, it's what has really differentiated ourselves from the rest of the competition. Every client is assigned to a personal relationship manager who is a liaison between you and the coach and constantly is in contact with the client. They are like accountability partners and also track your progress and report back to the director of coaching, the CEO and even sometimes Mr. Foxx personally. We take our coaching very seriously. We coach in the areas of business, start ups, real estate, internet marketing, passive income and mindset. Most of our coaches are people who have been coached personally with Mr. JT Foxx or have taken our 3 day intensive coaching certification process. We don't teach from a manual or a script every coach is individually matched based on experience, needs and desired outcome. |
| AWARD DETAILS | |
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Jt Foxx Branding Logo Design by Lawrens Tan is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Lawrens Tan. · Click here to register inorder to view the profile and other works by Lawrens Tan. |
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