Motorix Typeface by Monica Maccaux

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DESIGN DETAILS
DESIGN NAME:
Motorix

PRIMARY FUNCTION:
Typeface

INSPIRATION:
I was inspired by how I could manipulate the counter spaces of a letterform. This typeface grew out of a graduate school type workshop, and evolved over time to include thousands of letterform variants.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This typeface began in a type workshop in graduate school, and under the mentorship of Sibylle Hagmann as a mentor, it became a full family of weights. It was originally called 'Weird', in its beta-form. The typeface later evolved and found a home at PsyOps Type Foundry in San Francisco, CA. With the guidance and advice from Rod Cavazos at PsyOps, we collaborated and created what is now called 'Motorix', which is a typeface with many alternatives.

OPERATION / FLOW / INTERACTION:
Stylistic sets can be accessed through the Open Type Feature, using Microsoft and any Adobe Product. Ligatures can be accessed in the same way, via the Open Type Palette.

PROJECT DURATION AND LOCATION:
This project started in graduate school in 2011, and was published with PsyOps Type Foundry (San Francisco, CA) in 2014.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Fontlab Studio was used to create this typeface, along with scripting to create the stylistic sets to get endless variations of letterforms.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Typeface family. 3 weights with corresponding obliques: A Gauge, A Gauge Oblique, B Gauge, B Gauge Oblique, C Gauge, C Gauge Oblique.

TAGS:
Typeface, Typography, Lettering, Graphic Design, Digital Typography, Type

RESEARCH ABSTRACT:
My research required me to look at existing sans serif typefaces, and to understand how they worked optically, visually, printed, and on-screen. My research objective was to take current sans serif type (and modern English language), and see how I could manipulate it to look differently, but keeping the principal components of how letterforms are recognized. My methodology included many rounds of drawing letterforms freehand, as well as using graph paper. Data collection included looking at typefaces such as Helvetica, Highway Sans, and why they read clearly and visibly, and how those counter spaces, if changed, and by how much, what would they look like. The question was how far could I push the letterforms until they became hard to read as language, separately and as a whole (in text form). Experiments were used such as presentations on overhead projectors of continuous text, to see how legible the text was, as well as printed matter (specimen pieces, articles) and read by colleagues. Results showed that the typeface read fairly well, and was mostly meant and designed for headline and larger text formats, but also worked surprisingly well as continuous text at smaller sizes. The effect of the research in real-life design is that it is a niche typeface that fits into tech, space, modern and alternative type categories.

CHALLENGE:
The hardest part of this project was finding a home for it (a type foundry). Another challenge is marketing it, and trying to get more advertising so that it can reach more markets.

ADDED DATE:
2017-08-27 00:23:29

TEAM MEMBERS (1) :
Rod Cavazos PsyOps Type Foundry, Production, technical and Creative Support. Sibylle Hagmann, Kontour Type, mentor and teacher in preliminary phases.

IMAGE CREDITS:
All image credits: Monica Maccaux/Type Designer

Visit the following page to learn more: http://bit.ly/2vBc3Yz
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Blue Taco Design

PROFILE:
Blue Taco Design in conjunction with PsyOps Type Foundry created Motorix together.

NOMINATION DETAILS

Motorix Typeface by Monica MacCaux is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Monica Maccaux is also kept secret. This information will also be available later.
AWARD DETAILS

Motorix Typeface by Monica MacCaux is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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