Ptaha Furniture Corporate Identity, Branding by Roman Vynogradnyi |
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| DESIGN NAME: Ptaha Furniture PRIMARY FUNCTION: Corporate Identity, Branding INSPIRATION: The inspiration for branding and corporate identity was taken from Scandinavian aesthetics of minimalism and nature. The main idea of the brand was focused on the natural elements like hard metals, bronze, solid wood, stone and was united in this brand - its colors, form and other design elements. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Ptaha is a young brand of contemporary furniture designed and produced in Europe. The company has a multinational team in Munich (Germany) and Kyiv (Ukraine). The brand creates modern furniture for home and office. This brand identity was created by considering the latest trends, modern style, and brand philosophy. The main element of the logo is a stylized bird (Ptaha- translate from Ukrainian) that symbolizes the brand name. OPERATION / FLOW / INTERACTION: I started with many drafts than I selected 6 options, after some analyzation and edits I select 3 the best options, present them to the client. After presentation with the client, we came to a conclusion and chosen a logo that more suits and shows the spirit of the brand. PROJECT DURATION AND LOCATION: 4 mounts. Kyiv, Ukraine FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: For the creation of this branding elements, I used Adobe Illustrator, Photoshop, InDesign. The brand identity including business card, letterhead, envelope, marketing collateral, catalog are made with special techniques including bronze foil embossing. SPECIFICATIONS / TECHNICAL PROPERTIES: Letterhead 210mm x 297mm, Business Card 90 mm x 50 mm, Envelope 220 mm x 100 mm, Catalog 148 × 210 mm, Poster 210 mm x 297 mm, 297 mm x 420 mm, Euroflyer 210 mm x 99 mm TAGS: branding, furniture, modern furniture, contemporary, design furniture, corporate identity, logo design RESEARCH ABSTRACT: Research phase included finding the inspiration that would come up with the perfect shape of the logos and will combine with the idea and look in the same style as the company's furniture. CHALLENGE: The main challenge was to create which can stand out from its main competitors and at the same time looks very modern, trend and be unique and memorable. ADDED DATE: 2017-06-28 01:04:28 TEAM MEMBERS (1) : Roman Vynogradnyi IMAGE CREDITS: Creator Roman Vynogradnyi, Ptaha, 2017 PATENTS/COPYRIGHTS: Copyrights belong to Roman Vynogradnyi, 2017 |
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| Visit the following page to learn more: https://www.behance.net/gallery/53931017 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Ptaha Furniture PROFILE: Ptaha is a young brand of furniture designed and produced in Europe with team in Germany and Ukraine. They create furniture for home and office in Scandinavian minimalistic style. They focused on the natural elements and united them in the brand - its colors, form and other elements. |
| AWARD DETAILS | |
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Ptaha Furniture Corporate Identity, Branding by Roman Vynogradnyi is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Roman Vynogradnyi. · Click here to register inorder to view the profile and other works by Roman Vynogradnyi. |
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