Flora Indica is a brand created by Henry Chebaane to bring a unique competitive edge to a crowded market. The brand aesthetics are inspired by the Victorian botanical books (Flora Indica) written by Scottish and English explorers during 19th century. The graphics and visual communication are an expression and extension of the interior design and art installations of Flora Indica, also created by Henry Chebaane, who was inspired by Victorian scientists juxtaposed with modern British culture.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
There are thousands of Indian restaurants in London, all very similar in look, feel and communication style. This is a an innovative concept inspired by botanical explorations of 19th century, that blends British Victorian heritage with pop art and contemporary culture as backdrop to creative Indian food and drinks.
OPERATION / FLOW / INTERACTION:
several versions were made to be playable in all type of computers and mobile devices.
PROJECT DURATION AND LOCATION:
project started in 2015 in London and took 12 weeks to complete.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
A video using Adobe After effects combined with still images.
Graphics were created in Adobe illustrator.
SPECIFICATIONS / TECHNICAL PROPERTIES:
150 Sqm restaurant and bar over two floors.
flora indica, indian dining, indian concept, kensington restaurant, quirky indian dining, eccentric british design
Read Flora Indica written by Joseph Dalton Hooker and published in 1855. Visited Kew Gardens and Kolkata in India.
the challenge was to create an identity that was unlike anything on the market, avoiding any obvious theme or "cliche" while being unmistakably British: eccentric and stylish at the same time, able to carry an Indian menu without any obvious ethnic signs but still very authentic.
TEAM MEMBERS (1) :
Blue Sky Hospitality