Life's A Gamble Art Installation by Robin Greene

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DESIGN DETAILS
DESIGN NAME:
Life's A Gamble

PRIMARY FUNCTION:
Art Installation

INSPIRATION:
The artwork needed to fuse several concepts. The hedonistic & gambling aspect of Las Vegas, the hotel’s digital art philosophy & the luxury interiors of the villa. Using dice to create an artwork gave the opportunity to reflect Vegas & digital art simultaneously. Using Roy Lichtenstein as an inspiration for the style of art sat perfectly with the dots on the dice. The polished nickel-plated frames & thick reflective perspex panels sat perfectly with the luxury colour scheme and interior design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The aesthetic of this artwork needed to fit in with The Cosmopolitan Hotel’s promotion of digital art and depicts a pixilated image, made up from 3,470 casino grade dice. As many of the dice are either custom-made without dots, or semi-transparent, the artwork changes appearance from day to night, making full use of its position by one of the floor to ceiling windows. Each panel is framed in polished nickel-plated brass, trapped in-between 2cm thick perspex panels & mounted to a bronze base.

OPERATION / FLOW / INTERACTION:
Because it is installed by the window, the semi-transparent elements within the artwork cause the colours and appearance of the artwork to change from day to night. During daylight, the figure merges into the background and the colours come to life. At night, the figure dominates and the lack of light blends the background into the figure. The appearance of the artwork changes again as the viewer walks around the artwork, observing the light refract through the dices cubes.

PROJECT DURATION AND LOCATION:
The project took nearly 5 months total to complete. Concept to finished artwork 1 month. Design development to approval 1 month. Casino manufacturers 1.5 month. Production 1.5 months. The artwork was installed into the Cosmopolitan Hotel Las Vegas in December 2016.

FITS BEST INTO CATEGORY:
Arts, Crafts and Ready-Made Design

PRODUCTION / REALIZATION TECHNOLOGY:
The initial artwork was created in CAD, as the image had to be pixilated to represent the exact number of dice being used. Most of the casino dice were custom-made to exclude the dots. Squares were laser cut out of brass sheets, creating a template for all the dice to sit in. Each square had to measure exactly 19x19mm. The custom-made frames were nickel-plated brass, as were the screws that affixed the outside Perspex panels to the rest of the artworks. The base was custom made welded bronze.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Each artwork panel measures 106cm high x76cm wide. Total diptych measurement is 106c high x 154cm wide including spacers). The bronze base measures 85cm high. The width of the artwork is 6cm.

TAGS:
art installation, pixilated art, light installation, luxury hotel interiors

RESEARCH ABSTRACT:
Initial research centred on how to fabricate an artwork through pixilation, what materials to use that would complement daylight and nightlight, and how to present the artwork in front of a huge window. Concept development focused on the correct image to use, and how to translate that image from official casino dice. Combining the hotel design philosophy, cultural reference to Las Vegas and complementation of the interior design meant thinking on multiple levels to meet the design brief.

CHALLENGE:
The first challenge was creating a concept approved by both the interior design firm & the hotel. The second challenge was designing an artwork that worked with dice, a completely new & unchartered format. The third challenge was making sure the installation worked against a window, & how light would play a factor for the artwork. Lastly, installing the artwork in a hotel, in a foreign country, meant ensuring all aspects of the artwork covered safety issues from materials to installation.

ADDED DATE:
2017-02-24 14:59:35

TEAM MEMBERS (1) :
Design Engineer: Johan Llewellyn King

IMAGE CREDITS:
Robin Greene , 2016.

Visit the following page to learn more: http://robingreene.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Robin Greene

PROFILE:
Robin Greene Art and Design Consultancy, based in London, focuses on two areas. The first, as an art consultancy, is to procure existing or commission based contemporary artworks, photography, prints and sculptures for high-end interior design, hospitality, residential, private and corporate clients worldwide. Secondly, with over twenty years of design experience across interiors, fashion and product design, Robin Greene acts as a design studio to create small to large scale art installations for world renowned interior design firms, luxury hotel groups and residential interior spaces. Fusing art and design, the philosophy of the studio aims to reinvent traditional techniques in textiles and print, and challenge compositional elements and production techniques in multiple mediums, to create innovative contemporary bespoke designed 2D and 3D installations. Clients include The Langham, The Ritz Carlton, The Grove and The Cosmopolitan Hotels.

NOMINATION DETAILS

Life's a Gamble Art Installation by Robin Greene is a Nominee in Arts, Crafts and Ready-Made Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Robin Greene is also kept secret. This information will also be available later.
AWARD DETAILS

Life's a Gamble Art Installation by Robin Greene is Winner in Arts, Crafts and Ready-Made Design Category, 2016 - 2017.



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