Gabriel Meffre Bottle of Wine by Remi Vicente & Delphine Goyon

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DESIGN DETAILS
DESIGN NAME:
Gabriel Meffre

PRIMARY FUNCTION:
Bottle of Wine

INSPIRATION:
It is in the early 30s that the promotional display and advertising are progressing. Exceptional artists emerge, turning graphic art into a creative expression and a cultural commitment. The display uses largely the art-deco style, particularly elegant feminine representations or sophisticated typography. Our Cuvee 1930 has those codes from the 30's so that we can go 80 years back, at the time when the french bill is at its peak.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Arome agency realises the visual identity of the cuvee collector 1936 which celebrates 80 years of GabrielMeffre House and honors the founder. It is in their village of Gigondas Gabriel Meffre and his wife, Juliet, are among the first to start their business merchant-winemaker in 1936. In clairvoyant man, Gabriel goes indeed very soon realize the potential of future appellations Rhone Valley and the interest to control the quality its wines at every stage, from vine to marketing.

OPERATION / FLOW / INTERACTION:
This design evokes the roaring years of the 30s, with a simple and clean design that represents the anniversary collection of Gabriel Meffre

PROJECT DURATION AND LOCATION:
The agency is located in the south of France, in Avignon !

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
It was at the beginning of the 30's that promotional displays and advertising developed. Outstanding artists emerge, making graphic art a creative expression and cultural engagement. The display largely uses the Art Deco style, particularly elegant female representations or highly sought-after typography. Our vintage "1936" takes these codes, typical of the 30s, to transport us 80 years back, at the time when the French poster is at its peak

SPECIFICATIONS / TECHNICAL PROPERTIES:
Wine bottle 75 cl Height : 28,8 cm Diameter : 8,2 cm

TAGS:
bottle, wine bottle, wine, label, etiquette, packaging, wine label

RESEARCH ABSTRACT:
- trendy boards from the 30s - trendy boards of birthday or collector wine labels

CHALLENGE:
the hardest part was the technical obligation for a result in several matter. We had to deal with design and printing issues.

ADDED DATE:
2017-01-26 16:32:17

TEAM MEMBERS (4) :
Design Agency : Arome, - Delphine Goyon - Art Director, - Rémi Vicente - Director and - Catherine Alamy - Graphic Designer

IMAGE CREDITS:
Remi Vicente & Delphine Goyon, 2017.

Visit the following page to learn more: http://www.arome.fr/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Gabriel Meffre

PROFILE:
In their vilage, Gigondas, Gabrielle Meffre and his wife Juliette were among the first to lunch their activity as winemaker in 1936. As a clear-sighted man, Gabriel realised the potential exent of the futur designation of the Rhône Valley (la vallée du Rhône in French) and the importance of the wine quality control -from the vine to the commercialisation-.

NOMINATION DETAILS

Gabriel Meffre Bottle of Wine by Remi Vicente & Delphine Goyon is a Nominee in Packaging Design Category.

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AWARD DETAILS

Gabriel Meffre Bottle of Wine by Remi Vicente & Delphine Goyon is Winner in Packaging Design Category, 2017 - 2018.



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