Confucius Spring Feast Logos by Chao Zhao

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DESIGN DETAILS
DESIGN NAME:
Confucius Spring Feast

PRIMARY FUNCTION:
Logos

INSPIRATION:
As a large scale public interest grand gathering, the logo of the first session of China (Shenzhen) Confucius Spring Feast is characterized with “春(spring)”, integrated with “孔子(Confucius)”, “子曰(Confucius says)”, and other Chinese characters, and modern and concise design techniques are adopted to express Chinese traditional visual cultural symbols of luckiness, grace, liberality, and completeness. The characteristic elements of the overhang eaves of Confucius Temple are extracted, used for the design of Chinese characters, and combined with Chinese traditional color hue, which highlight the whole unique cultural atmosphere and elegant quality of this grand gathering.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As a large scale public interest grand gathering, the logo of the first session of China (Shenzhen) Confucius Spring Feast is characterized with “春(spring)”, integrated with “孔子(Confucius)”, “子曰(Confucius says)”, and other Chinese characters, and modern and concise design techniques are adopted to express Chinese traditional visual cultural symbols of luckiness, grace, liberality, and completeness. The characteristic elements of the overhang eaves of Confucius Temple are extracted, used for the design of Chinese characters, and combined with Chinese traditional color hue, which highlight the whole unique cultural atmosphere and elegant quality of this grand gathering.

OPERATION / FLOW / INTERACTION:
onfucius Spring Feast is characterized with “春(spring)”, integrated with “孔子(Confucius)”, “子曰(Confucius says)”, and other Chinese characters, and modern and concise design techniques are adopted to express Chinese traditional visual cultural symbols of luckiness, grace, liberality, and completeness. The characteristic elements of the overhang eaves of Confucius Temple are extracted, used for the design of Chinese characters, and combined with Chinese traditional color hue, which highlight the whole unique cultural atmosphere and elegant quality of this grand gathering.

PROJECT DURATION AND LOCATION:
The logo designed in October 2015 in Shenzhen. After several changes, the logo was finalized in December 2015.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Logo integrated several Chinese characters “春(spring)”, “孔子(Confucius)”, “子曰(Confucius says)”, whose strokes are embodyed by the abstract simple modern geometric lines.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The logo graphics are applied to the jewelry and souvenirs such as necklaces, earrings, cufflinks and so on. The diameter of necklace is 2.5cm, earrings 1cm, and cufflinks 1.5cm.

TAGS:
Confucius, Spring Feast, Confucius Temple, Confucius says, Chinese character

RESEARCH ABSTRACT:
Backgroud:a large scale public interest grand gathering, the logo of the first session of China (Shenzhen). Methods:Confucius Spring Feast is characterized with “春(spring)”, integrated with “孔子(Confucius)”, “子曰(Confucius says)”, and other Chinese characters, and modern and concise design techniques are adopted to express Chinese traditional visual cultural symbols of luckiness, grace, liberality, and completeness. The characteristic elements of the overhang eaves of Confucius Temple are extracted, used for the design of Chinese characters, and combined with Chinese traditional color hue.

CHALLENGE:
The difficulty is how to combine the Confucius culture with Spring feast.

ADDED DATE:
2017-01-14 14:39:53

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image : Designer/Illustrator/Creator Zhao Chao , Confucius Spring Feast, 2015.

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CLIENT/STUDIO/BRAND DETAILS
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NOMINATION DETAILS

Confucius Spring Feast Logos by Chao Zhao is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Confucius Spring Feast Logos by Chao Zhao is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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