HERGENE LOGO Logo by YANG CHAO & LAI XIAOWEI

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DESIGN DETAILS
DESIGN NAME:
HERGENE LOGO

PRIMARY FUNCTION:
Logo

INSPIRATION:
HERGENE brand is a silk brand. The original idea of this design originated in the ancient Silk Road, Silk Road, China exported silk is very valuable. So I will use this ancient Chinese coins to the performance. In addition, the outside is circular, which is a square, square and round will be combined, this is the performance of traditional Chinese aesthetics.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design of this logo is a result of combining Chinese traditional culture with contemporary design. It not only contains Chinese aesthetics, but also has the modern composition of the formal beauty of the design rules. It is convenient for the production and performance of various materials. This design is a good reflection of the characteristics of the silk industry.

OPERATION / FLOW / INTERACTION:
The logo can be used to print the original document, or a special process of production. This requires the completion of the guidance of the designer.

PROJECT DURATION AND LOCATION:
The project started in February 2014 in Jingdezhen and finished in April 2014 in Jingdezhen.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
1. The use of graphic creative approach, the meaning of the ancient Chinese Silk Road into the logo design. 2. The Chinese traditional elements with contemporary visual communication design, embodies an international graphic design. 3. Also use the point, line, surface composition approach, making this logo design is very convenient when in use, it can be suitable for the production of any material.

SPECIFICATIONS / TECHNICAL PROPERTIES:
It is a logo design, no size restrictions, can be produced according to need.

TAGS:
Hergene, Silk, brand design, traditional culture, Yang Chao design

RESEARCH ABSTRACT:
Logo design is a traditional Chinese culture with modern design to express the project. The use of graphic creative approach, the meaning of the ancient Chinese Silk Road into the logo design. The Chinese traditional elements with contemporary visual communication design, embodies an international graphic design. Also use the point, line, surface composition approach, making this logo design is very convenient when in use, it can be suitable for the production of any material.

CHALLENGE:
In this design, the most difficult place is how to traditional Chinese culture to modern visual communication design techniques to express, and ultimately show a not only traditional, but also modern brand logo design. After our research and efforts, the final success.

ADDED DATE:
2016-10-26 14:03:17

TEAM MEMBERS (2) :
Design Director: Yang Chao and Designer: Lai Xiaowei

IMAGE CREDITS:
Image #1: Designer, Yang Chao
Image #2: Designer, Yang Chao, Lai Xiaowei
Image #3: Designer, Lai Xiaowei
Image #4: Designer, Yang Chao
Image #5: Designer, Yang Chao, Lai Xiaowei

Visit the following page to learn more: http://c-idea.wb.mingsoft.net/html/1520/3018/ 12775.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Chao Design Studio

PROFILE:
Yang Chao design is a design team, we are mainly engaged in product brand image design, book design, web design, etc. Design director Yang Chao won many design awards. Winner of the 2013 DAAD Artists Scholarship (from German Government), the only Chinese artist who was honored this scholarship by the DAAD evaluation committee from Bonn, Germany, in 2013. Delivered the theme lecture “China Says, Graphic - Visual Language” at the international symposium “Social Science and Culture Studies” organized by DAAD at Martin-Luther-Universitat Halle-Wittenberg, Germany, in May 2014. Visiting Researcher at Aalto University School of Arts, Design and Architecture, 2015 Visiting Scholar to Braunschweig University of Art, Germany, from 2013 to 2014; International Judge for the Visual Communication Design Category of the 2015 Italian A’ Design Award and Competition; member of The International Council of Graphic Design (ico-D); member of The Art Directors Club New York, USA (NY ADC); national Committee Member of the Packaging Design Association of China; organizer of the overseas issues for the AGDIE Asian International Graphic Design Exhibition – Invitational. Winner of the Italian A’ Design Award and Competition Golden Prize, Germany Red dot Concept Design Award, Los Angeles the International Design Awards (IDA) Golden Prize and Silver Prize, China International Advertising Festival Golden Prize, China Star Design Art Award Golden Prize, China Packaging Design Contest Golden Prize, and other international and Chinese design competitions.

NOMINATION DETAILS

Hergene Logo Logo by Yang Chao & Lai Xiaowei is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Hergene Logo Logo by Yang Chao & Lai Xiaowei is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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