HERGENE brand is a silk brand. The original idea of this design originated in the ancient Silk Road, Silk Road, China exported silk is very valuable. So I will use this ancient Chinese coins to the performance.
In addition, the outside is circular, which is a square, square and round will be combined, this is the performance of traditional Chinese aesthetics.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design of this logo is a result of combining Chinese traditional culture with contemporary design. It not only contains Chinese aesthetics, but also has the modern composition of the formal beauty of the design rules.
It is convenient for the production and performance of various materials.
This design is a good reflection of the characteristics of the silk industry.
OPERATION / FLOW / INTERACTION:
The logo can be used to print the original document, or a special process of production.
This requires the completion of the guidance of the designer.
PROJECT DURATION AND LOCATION:
The project started in February 2014 in Jingdezhen and finished in April 2014 in Jingdezhen.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
1. The use of graphic creative approach, the meaning of the ancient Chinese Silk Road into the logo design.
2. The Chinese traditional elements with contemporary visual communication design, embodies an international graphic design.
3. Also use the point, line, surface composition approach, making this logo design is very convenient when in use, it can be suitable for the production of any material.
SPECIFICATIONS / TECHNICAL PROPERTIES:
It is a logo design, no size restrictions, can be produced according to need.
Hergene, Silk, brand design, traditional culture, Yang Chao design
Logo design is a traditional Chinese culture with modern design to express the project.
The use of graphic creative approach, the meaning of the ancient Chinese Silk Road into the logo design.
The Chinese traditional elements with contemporary visual communication design, embodies an international graphic design.
Also use the point, line, surface composition approach, making this logo design is very convenient when in use, it can be suitable for the production of any material.
In this design, the most difficult place is how to traditional Chinese culture to modern visual communication design techniques to express, and ultimately show a not only traditional, but also modern brand logo design. After our research and efforts, the final success.
TEAM MEMBERS (2) :
Design Director: Yang Chao and Designer: Lai Xiaowei
Image #1: Designer, Yang Chao
Image #2: Designer, Yang Chao, Lai Xiaowei
Image #3: Designer, Lai Xiaowei
Image #4: Designer, Yang Chao
Image #5: Designer, Yang Chao, Lai Xiaowei