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| DESIGN DETAILS |
DESIGN NAME:
Wanlin Art Museum
PRIMARY FUNCTION:
Logo
INSPIRATION:
As the Wanlin Art Museum was generously presented by the President of Taikang Life Insurance, one of the largest in China, We subtly blended the initial of Wanlin (the initial of the President’s father) into the visuals, using lines to embody the starting line of young students and the link to art.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As Wanlin Art Museum was located in the campus of Wuhan University, our creativity needed to reflect the following characteristics: A central meeting point for students to honor and appreciate art, while featuring aspects of a typical art gallery. It also had to come across as ‘humanistic’. As college students stand at the starting line of their lives, this art museum acts as an opening chapter for the students art appreciation, and art will accompany them a lifetime.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
Wuhan, China
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY:
We visualized the initials of Mr. Wan Lin (father of Taikang Life Insurance's president) using 'starting lines' to exemplify the very beginning of young students' endeavors and their aspiration for arts. Located at the campus of Wuhan University, our creativity for this art museum needed to incorporate the following: an illustration of a centralized point for students to honor and appreciate art, while featuring aspects of a typical art gallery. It also had to be perceived as ‘humanistic’. Since college students stand at the starting lines of their lives, this art museum acts as the opening chapter for their art appreciation.
SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
Wanlin Art Museum
RESEARCH ABSTRACT:
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CHALLENGE:
our creativity needed to reflect the following characteristics: A central meeting point for students to honor and appreciate art, while featuring aspects of a typical art gallery. It also had to come across as ‘humanistic’.
ADDED DATE:
2015-08-20 06:38:46
TEAM MEMBERS (1) :
Dongdao Design Team
IMAGE CREDITS:
Dongdao Team, 2015.
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| Visit the following page to learn more: http://museum.whu.edu.cn/ |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Wuhan University
PROFILE:
Wuhan University (WHU) is a comprehensive and key national university directly under the administration of the Ministry of Education. It is also one of the "211 Project" and "985 Project"universities with full support in the construction and development from the central and local government of China.
For the past century, Wuhan University has built an elegant palatial architectural complex of primitive simplicity which blends perfectly the eastern architectural style with that of the west. It is honored as the "Most Beautiful University in China." Furthermore, Wuhan University's centennial humanistic accumulation boils down to its succinct motto, that is, "Improve Oneself, Promote Perseverance, Seek Truth and Make Innovations."
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