3M PTL 10 Year Anniversary Logo Corporate Identity by Lawrens Tan

Home > Winners > #34284


DESIGN DETAILS
DESIGN NAME:
3M PTL 10 Year Anniversary Logo

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Light rays and premium colours of Gold and Silver is the main concept for this logo design. The 3M™ Polarizing Light technology reduces glare and provides a soothing light ray that protects the eyes, thus we play on the overlapping of light rays, signifying the anti-glare experience. The word 10 is framed in gold to speak about the high standards and the cutting edge technology that the brand carries.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A ten year anniversary logo to celebrate 3M Polarizing Light's launch here in Singapore. Here we play with premium colors of gold and silver, set against the anti-glare technology depicting a simple yet timeless logo in relevance to the light rays.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in January 2013. It was featured in leaflets, press materials, brochures, internal presentations as well as Point of Sales Materials in stores from 2013 onwards.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
#3MPolarizingLight, #10years, #protectyoureyes

RESEARCH ABSTRACT:
-

CHALLENGE:
Experimenting about what to feature the rays was the challenge in this project. The ideas that came to mind was fireworks but execution was not an easy task. Plus adding multiple colours would make the design too fanciful. We studied multiple firework bursts and experimented with graphics but it was too cluttered. In the final stages we decided to use the idea of round rays which proved to be effective as we tried overlapping to create a firework display. We kept the colours to metallics using gold and silver, which immediately gave us the edge.

ADDED DATE:
2014-03-27 05:02:40

TEAM MEMBERS (1) :
Creative Director / Designer: Lawrens Tan

IMAGE CREDITS:
Lawrens Tan, 2013.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
3M Polarizing Light

PROFILE:
3M™ Polarizing Task Light uses reduces glare and provides effective illumination. In addition, with high frequency ballasts and safety features, it provides optimal lighting for reading purposes. 3M patented Polarizing Light Filter Technology allows only comfortable light to pass through and reducing the amount of glare reflected on reading surface. Providing the readers the anti-glare experience when it comes to reading, working or studying.

NOMINATION DETAILS

3m Ptl 10 Year Anniversary Logo Corporate Identity by Lawrens Tan is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Lawrens Tan when results are announced.
AWARD DETAILS

3m Ptl 10 Year Anniversary Logo Corporate Identity by Lawrens Tan is Winner in Graphics and Visual Communication Design Category, 2013 - 2014.

· Read the interview with designer Lawrens Tan for design 3M PTL 10 Year Anniversary Logo here.

· Press Members: Login or Register to request an exclusive interview with Lawrens Tan.

· Click here to register inorder to view the profile and other works by Lawrens Tan.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit | Translations

Did you like Lawrens Tan's Graphic Design?
You will most likely enjoy other award winning graphic designs as well.
Click here to view more Award Winning Graphic Designs.


Did you like 3m Ptl 10 Year Anniversary Logo Corporate Identity? Help us create a global awareness for good graphic design worldwide. Show your support for Lawrens Tan, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |