Brazilian Cliches Book by Gustavo Piqueira

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DESIGN DETAILS
DESIGN NAME:
Brazilian Cliches

PRIMARY FUNCTION:
Book

INSPIRATION:
Cliches were printing plates engraved in wood or metal, used as a visual complement to the text in the letterpress printing process, but the book's title is also due to what's revealed in the illustrations. In each page, we run into other types of Brazilian cliches: historical ones, such as the arrival of the Portuguese, the catechizing of the native Indians, slavery or the coffee and gold economic cycles; and contemporary ones, such as traffic jams, closed condominiums and alienation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Composed exclusively from images of a catalogue of Brazilian letterpress cliches from the beginning of the 20th century, the book's irreverent illustrations depict Brazilian history and the country's many 'cliches' in a humorous, but highly critical contemporary visual narrative.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
There were 1.000 copies printed in September, 2013. The book is still being sold on bookstores in Brazil.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
All illustrations were attained exclusively from a catalogue of Brazilian letterpress clichés from the beginning of the 20th century ("Catálogo de clichés D. Salles Monteiro", published in a facsimile edition by Ateliê Ediorial in 2003), and colored and composed digitally. The book presents a special exposed binding, whilst its cover is composed of a sheet of wood, printed in silkscreen and manually attached with personalized adhesive tape.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Number of pages: 112 Format: 230mm x 277mm Cover: Wood sheet, printed in silkscreen, manually attached with adhesive tape, and special exposed binding. Print run: Limited print run of one thousand numbered copies. With English translation.

TAGS:
Brazil, Cliches, Book Design, Illustration, Brazilian Cliches

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2014-02-19 12:10:19

TEAM MEMBERS (4) :
Creative director: Gustavo Piqueira, Design: Gustavo Piqueira , Assistant Designers: Samia Jacintho / Danilo Helvadjian / Marianne Meni / Caroline Vapsys and

IMAGE CREDITS:
Gustavo Piqueira, 2013.

Visit the following page to learn more: http://casarex.com/culture/brazilian_cliches; _books
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CLIENT/STUDIO/BRAND DETAILS
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PROFILE:
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NOMINATION DETAILS

Brazilian Cliches Book by Gustavo Piqueira is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Brazilian Cliches Book by Gustavo Piqueira is Winner in Graphics and Visual Communication Design Category, 2013 - 2014.



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