Chezca Side Table by Andrea Kac

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DESIGN DETAILS
DESIGN NAME:
Chezca

PRIMARY FUNCTION:
Side Table

INSPIRATION:
The inspiration for this product came from my own experience when working from home. Working from the sofa is not same as working from the desk, and eventually your mobile, laptop, chargers, magazines and extension cords are all over the place. The design itself came to me from the memory of my old dog Chezca, who was always barking and was always leading us fastly through the streets. From this came the idea giving this product a playful side, as well as the general outline of the table, which if seen from the side resembles that of a barking dog.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Chezca is a side table that helps you to gather all the items that normally lay around when working such as laptops, tablets, mobile phones, chargers, extension cords and magazines. Designed for small spaces, it takes up minimal space and can be placed anywhere around the house. It offers three usable surfaces: 1- Top surface: As in any occasional table it provides a space for all small objects and gadgets. 2- Inclined surface: Works as a magazine rack/display, and also allows extra space to keep laptops/tablets when charging. 3- Back surface: Small hidden space to keep the wifi router at a handy place, and also works as cable organizer. Its most distinctive feature are the extension cords, an item that is revalued by designing a fun way to use these. These single cords of different lengths can be hanged easily when not in use (leaving the cords out of sight) and pulled out when in use.

OPERATION / FLOW / INTERACTION:
The product tries to solve modern issues in a simple way and leaving everything at sight in a fun way so its easy to use. The idea is that it works as a hub to connect and gather all your small objects and devices. It also allows everyone in the room to access easily to energy outlets from different parts of the room. In a real scenario you could have up to 3 people working around a small coffee table each with their own laptop/tablet. In need for electrical power to charge their devices they can pull a single electric cord towards they are seating. These cords are colorful and easy to see to avoid tripping.

PROJECT DURATION AND LOCATION:
This project started in December 2013 in Montevideo.

FITS BEST INTO CATEGORY:
Furniture, Decorative Items and Homeware Design

PRODUCTION / REALIZATION TECHNOLOGY:
It is made out of two materials : metal and wood. Top part is made in aluminium 2mm sheet, that is folded into shape. Legs are made in Eucalyptus FSC certificated wood, which is eco friendly. They are made by lathed process into cilinders, each is later attached to the metal frame by use of Phillips screws. Its simple technology and production is essential to achieve a low cost product.

SPECIFICATIONS / TECHNICAL PROPERTIES:
General dimensions Width 400mm x Depth 520mm x Height 550mm Upper surface: 200mm x 170mm Inclined surface (magazine/laptop) : 400mm x 400mm

TAGS:
Side Table, Multiple functions, Hub, Small spaces.

RESEARCH ABSTRACT:
-

CHALLENGE:
The hardest part was to achieve a simple and easy product that could accommodate all the issues that demanded a solution. Normally furniture that aim to solve some of these issues become extremely involved in the tech aspect of it, or become a box in which to store everything out of sight. For me this wasn't a solution as i always achieve for honest, simple products that show easily how to use them and what they are made for in a fun and whimsy way. It was important to achieve a product that could be purchased by the young people working at small homes, for why great part of the challenge came from making it as simple as posible.

ADDED DATE:
2014-02-18 19:38:05

TEAM MEMBERS (1) :
Andrea Kac

IMAGE CREDITS:
Andrea Kac, 2013.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
KAC Taller de Diseño

PROFILE:
We are a young product design studio in Montevideo, Uruguay. We specialize in product, furniture and lighting design, store design and strategic consultancy for creative companies. We strive to create products that bring design into daily routines by combining cultural factors and user understanding with material and process experimentation.

NOMINATION DETAILS

Chezca Side Table by Andrea Kac is a Nominee in Furniture, Decorative Items and Homeware Design Category.

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AWARD DETAILS

Chezca Side Table by Andrea Kac is Winner in Furniture, Decorative Items and Homeware Design Category, 2013 - 2014.



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