Lenovo (Beijing) Ltd.
Lenovo Flagship Store is created to bring its customer to embark on a journey of senses. The sight is completed with simple yet sophisticated design, where neutral meets occasional highlights. The matt corian tabletop with a base made with wood, white-grey paneling wall provide warm and friendly touch feeling, natural stone tile lines the floor creates historical image; a perfect mixture of sound brought to life by Dolby in the TV area, and the entire journey is not complete without the Smell and Taste of Le-Coffee served in store to customers.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Lenovo considers Flagship Store as a destination to its customers, a place where learning and sharing happens, a platform to test products, and a place where service is provided to bring value to its customer- not only as a place for buying & selling. Design intends to build a brand new image with a combining Chinese traditional culture and latest leading technology elements, as well as the surroundings and the special needs of visitors were carefully taken into consideration.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
2 floors, 500 sq.m. total
Lenovo has an excessive variety of products, difficult for both the store and customers in categorization. To help ease the confusion and make the in-store experience customer-friendly, products are categorized by its value. Each product group is labeled with phrase that clearly portrays its value to the customer. Laptop is labeled into 4 groups: Pioneer & Flagship, Performance, Convertible and Everyday. Each phrase has a clear indication of the kind of laptop you'll find within this group.
TEAM MEMBERS (1) :
Lenovo Innovation Design Centre