Lenovo (Beijing) Ltd. Flagship Store by Design & UX

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DESIGN DETAILS
DESIGN NAME:
Lenovo (Beijing) Ltd.

PRIMARY FUNCTION:
Flagship Store

INSPIRATION:
Lenovo Flagship Store is created to bring its customer to embark on a journey of senses. The sight is completed with simple yet sophisticated design, where neutral meets occasional highlights. The matt corian tabletop with a base made with wood, white-grey paneling wall provide warm and friendly touch feeling, natural stone tile lines the floor creates historical image; a perfect mixture of sound brought to life by Dolby in the TV area, and the entire journey is not complete without the Smell and Taste of Le-Coffee served in store to customers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Lenovo considers Flagship Store as a destination to its customers, a place where learning and sharing happens, a platform to test products, and a place where service is provided to bring value to its customer- not only as a place for buying & selling. Design intends to build a brand new image with a combining Chinese traditional culture and latest leading technology elements, as well as the surroundings and the special needs of visitors were carefully taken into consideration.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
2 floors, 500 sq.m. total

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
Lenovo has an excessive variety of products, difficult for both the store and customers in categorization. To help ease the confusion and make the in-store experience customer-friendly, products are categorized by its value. Each product group is labeled with phrase that clearly portrays its value to the customer. Laptop is labeled into 4 groups: Pioneer & Flagship, Performance, Convertible and Everyday. Each phrase has a clear indication of the kind of laptop you'll find within this group.

ADDED DATE:
2014-02-11 22:53:51

TEAM MEMBERS (1) :
Lenovo Innovation Design Centre

IMAGE CREDITS:
Lenovo

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Lenovo (Beijing) Ltd.

PROFILE:
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$34 billion personal technology company – and the largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.

NOMINATION DETAILS

Lenovo (beijing) Ltd. Flagship Store by Design & Ux is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Lenovo (beijing) Ltd. Flagship Store by Design & Ux is Winner in Interior Space and Exhibition Design Category, 2013 - 2014.

· Read the interview with designer Design & UX for design Lenovo (Beijing) Ltd. here.

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