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Lenovo Flagship Store by Johnson Li

Home > Winners > Design #32405 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Johnson Li (JL) for A' Design Awards and Competition. You can access the full profile of Johnson Li by clicking here. Access more information about the award winning design Lenovo here.



Interview with Johnson Li at Sunday 13th of April 2014

FS: What is the main principle, idea and inspiration behind your design?
JL: Lenovo Flagship Store is created to bring its customer to embark on a journey of senses. The sight is completed with simple yet sophisticated design, where neutral meets occasional highlights. The matt corian tabletop with a base made with wood, white-grey paneling wall provide warm and friendly touch feeling, natural stone tile lines the floor creates historical image; a perfect mixture of sound brought to life by Dolby in the TV area, and the entire journey is not complete without the Smell and Taste of Le-Coffee served in store to customers.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JL: Lenovo considers Flagship Store as a destination to its customers, a place where learning and sharing happens, a platform to test products,and a place where service is provided to bring value to its customer- not only as a place for buying & selling. Design intends to build a brand new image with a combining Chinese traditional cultures and latest leading technology elements,as well as the surroundings and the special needs of visitors were carefully taken into consideration.

FS: What made you design this particular type of work?
JL: Interactive installation is a combination of high definition camera and facial recognition application. Movements captured with random message appear to accompany the captured image, and an easy step of scanning QR code, customer can share their image and message of the store on their chosen social network. Hence, turning the traditional brick-and-mortar store to a 24-hour shopping experience.

FS: What are some of the challenges you faced during the design/realization of your concept?
JL: Lenovo has an excessive variety of products, it made categorization difficult for both the store and the customer. To help ease the confusion and to make the instore experience customer friendly, products are categorized by its value seen by the customer. Instead of serial numbers, each product group is labled with phrase that clearly portrays it's value to the customer. For example, laptop is labled into 4 different groups, they are: Pioneer & Flagship, Performance, Convertable and Everyday. Each phrase has a clear indication of the kind of laptop you'll find within this group.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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