Our House Media store by Allen International

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DESIGN DETAILS
DESIGN NAME:
Our House

PRIMARY FUNCTION:
Media store

INSPIRATION:
The store is based around the idea of a ‘Media Street’. The concept was about creating a thread to hang a more readable story on for the customers. It looks like part of a street, so it’s a half-constructed house, and when you walk in you see things like the fibre-optics.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
New integrated retail experience Reinvents the shopping experience though innovative design, leading edge digital technology and a touch of Virgin magic to create a retail environment like none other. Provides an unrivalled ‘wow’ factor, perfect in which to showcase Virgin Media’s next-generation services & provide a fun & immersive sensory experience at every touch point through: Kinetic gesture controlled screens and interactive panels interactive mobile wall noticeable absence of traditional tills

OPERATION / FLOW / INTERACTION:
The space is loosely divided into zones to make the offer as simple to enjoy and shop as possible. On entering the store customers are greeted by Richard Branson, Mo Farah, Usain Bolt or even a T-Rex in a full high definition digital door.Media products are presented on the leftwhile mobile products and services are placed on the right towards the rear of the store. The 'shed ' provides refreshments and a dwell space where customers can relax. The garden space is designed for customers to sit with staff and discuss products and services.

PROJECT DURATION AND LOCATION:
Project took 3 months and was completed in December 2012 Westfield London, UK

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
store dimensions 105sqm

TAGS:
Virgin, media, allen international, design, interior, technology

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2013-02-05 09:10:58

TEAM MEMBERS (6) :
Richard Benson, Tarquin Willis, Roy Lowe, Adrian Hawkins, Dean Neill and Mark Upchurch

IMAGE CREDITS:
Allen International, 2012.

Visit the following page to learn more: http://www.allen-international.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
allen international

PROFILE:
Founded in 1992 by Michael Allen, Managing Director and Chairman, allen international is a strategic design consultancy focused on financial services. Our vision is to be world leaders in financial services for strategic branding and retail design. Our mission is to create cost-efficient design solutions based on robust strategies which result in increased profitability for our clients.

NOMINATION DETAILS

Our House Media Store by Allen International is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Our House Media Store by Allen International is Winner in Interior Space and Exhibition Design Category, 2012 - 2013.

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