Brand Identity, Branding Strategies
baby things both chinese and western
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
a JV between foreign and local entities retailing high-end imported baby care products to the chinese market.
the design seamlessly combines western and chinese, contemporary and traditional, culturally and socially relevant elements.
it is chinese custom to swaddle new borns in red to bring good luck. the pacifier is recognizably western. this design conveys an aspiration towards modernity while keeping traditions. it also conveys how children are treasured given the 'one-child'; policy in china.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
TEAM MEMBERS (1) :
lilian CHAN, ben LAM, sharon KI
brian LAU lilian CHAN, 2011.