Babyfirst Brand Identity, Branding Strategies by brian LAU lilian CHAN |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Babyfirst PRIMARY FUNCTION: Brand Identity, Branding Strategies INSPIRATION: baby things both chinese and western UNIQUE PROPERTIES / PROJECT DESCRIPTION: a JV between foreign and local entities retailing high-end imported baby care products to the chinese market. the design seamlessly combines western and chinese, contemporary and traditional, culturally and socially relevant elements. it is chinese custom to swaddle new borns in red to bring good luck. the pacifier is recognizably western. this design conveys an aspiration towards modernity while keeping traditions. it also conveys how children are treasured given the 'one-child' OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2012-01-04 19:18:17 TEAM MEMBERS (1) : lilian CHAN, ben LAM, sharon KI IMAGE CREDITS: brian LAU lilian CHAN, 2011. |
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| AWARD DETAILS | |
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Babyfirst Brand Identity, Branding Strategies by Brian Lau Lilian Chan is Winner in Graphics, Illustration and Visual Communication Design Category, 2011 - 2012.· Press Members: Login or Register to request an exclusive interview with brian LAU lilian CHAN. · Click here to register inorder to view the profile and other works by brian LAU lilian CHAN. |
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