Babyfirst Brand Identity, Branding Strategies by brian LAU lilian CHAN

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DESIGN DETAILS
DESIGN NAME:
Babyfirst

PRIMARY FUNCTION:
Brand Identity, Branding Strategies

INSPIRATION:
baby things both chinese and western

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
a JV between foreign and local entities retailing high-end imported baby care products to the chinese market. the design seamlessly combines western and chinese, contemporary and traditional, culturally and socially relevant elements. it is chinese custom to swaddle new borns in red to bring good luck. the pacifier is recognizably western. this design conveys an aspiration towards modernity while keeping traditions. it also conveys how children are treasured given the 'one-child'; policy in china.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2012-01-04 19:18:17

TEAM MEMBERS (1) :
lilian CHAN, ben LAM, sharon KI

IMAGE CREDITS:
brian LAU lilian CHAN, 2011.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Babyfirst Brand Identity, Branding Strategies by Brian Lau Lilian Chan is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Babyfirst Brand Identity, Branding Strategies by Brian Lau Lilian Chan is Winner in Graphics and Visual Communication Design Category, 2011 - 2012.



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