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Babyfirst Brand Identity, Branding Strategies by Brian Lau Lilian Chan

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ORIGINAL TRANSLATIONS
Translations below are provided Brian Lau Lilian Chan
English (EN)
English
Brand Identity, Branding Strategies
a JV between foreign and chinese entities retailing high-end imported baby care products for the mainland chinese market. the design seamlessly combines western and chinese, contemporary and traditional, culturally and socially relevant elements. it is a chinese tradition to swaddle new borns in red cloth or clothes to confer good luck on the baby (red is the colour of good fortune). the pacifier is recognizably western. this design communicates an aspiration towards modernity while respecting traditions. we also capture how children are treasured given the 'one-child' policy in china.
Chinese (Mandarin) (ZH)
中文 (Zhōngwén), 汉语, 漢語
品牌形像設計 客戶:BABY第一 地點:中國深圳 業務:嬰兒護理產品零售商
BABY第一是一所中外合營商店,售賣高檔嬰兒護理產品。客戶強調要顯示其 “外國因素”,產品則要符合國內文化口味。“抱抱我” 姿勢是嬰孩一種可愛的表示。 在中國文化,小孩穿上紅裝表示帶來好運,口含奶嘴表示嬰兒的安樂及“外國” 的訊息。
 
TRANSLATIONS BASED ON ORIGINAL ENGLISH TEXT
Translations below are provided third-party translators.
Turkish (TR)
Türkçe
Marka Kimliği, Marka Stratejileri
Üst kalite ithal bebek ürünlerinin Çin pazarında perakende satışı için bir Çin ve yabancı firmanın ortak girişimi. Tasarım batı ile Çin kültürünü, modern ile gelenekseli, kültürel ve sosyal anlayışları birleştiriyor. Doğan bebeklerin şans getirmesi için kırmızı kumaş ile kundaklanmaları bir Çin geleneğidir (kırmızı iyi şansın rengidir). Emzik ise batı dünyasını temsil eder. Bu tasarım geleneklere saygı duyarken, modern yaşamıda ifade ediyor. Ayrıca Çin’in ‘tek çocuk’ politikası sonucu bebeklere ne kadar çok değer verildiğini de fark ediyoruz.
 
 
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