Cheers To Macau Bland Cultural Extension Design by Lampo Leong and Chao Yang

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DESIGN DETAILS
DESIGN NAME:
Cheers To Macau

PRIMARY FUNCTION:
Bland Cultural Extension Design

INSPIRATION:
The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
"Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.

OPERATION / FLOW / INTERACTION:
This project could also be displayed as installation or framed within an acrylic box frame.

PROJECT DURATION AND LOCATION:
This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.

PRODUCTION / REALIZATION TECHNOLOGY:
This is a cultural heritage bland extension design with 3D sculptural form in porcelain.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The size of this work is variable and it could be displayed in many different ways, such as hanging the porcelain cans on the wall to create an art installation or framed in an acrylic box frame.

TAGS:
Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design

RESEARCH ABSTRACT:
The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.

CHALLENGE:
Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.

ADDED DATE:
2024-09-25 14:19:33

TEAM MEMBERS (2) :
Lampo Leong and Chao Yang

IMAGE CREDITS:
Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024

PATENTS/COPYRIGHTS:
Copyrights belong to Lampo Leong, 2024.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Unversity of Macau Centre for Arts and Design

PROFILE:
The Centre for Arts and Design and the Department of Arts and Design at the University of Macau serve as research hubs for arts and design, offering a range of programs, including MDes, MFA, DFA, DDes, and PhD. In 2025, the University of Macau is ranked 180th in the THE World University Rankings, 245th in the QS World University Rankings, and 262nd in the US News Best Global Universities rankings.



NOMINATION DETAILS

Cheers to MacAu Bland Cultural Extension Design by Lampo Leong and Chao Yang is a Nominee in Fine Arts and Art Installation Design Category.

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AWARD DETAILS

Cheers to MacAu Bland Cultural Extension Design by Lampo Leong and Chao Yang is Winner in Fine Arts and Art Installation Design Category, 2024 - 2025.

· Read the interview with designer Lampo Leong and Chao Yang for design Cheers To Macau here.

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